Management Strategy at Qantas Airlines
Qantas Airlines was started in 1919 by two former Australian Corps Officers, Paul McGinness and W. Hudson Fysh with two aircraft that they had obtained from Mascot Aerodrome in Sydney. The two officers were inspired by the assignment they had been given by the Australian Defense Department to survey an air race from Longreach in Queensland to Katherine in the Northern Territory (Guthrie, 2013). The duo used a Model-T Ford to travel through the stretch of 2179 kilometers, which took 51 days. They travelled through areas that had never been travelled by a motor vehicle before; therefore, they left suppliers and fuel in some strategic positions. Upon their return, they started sourcing for funds to start offering air travel services across the remote areas in the country.
After searching for investors in a short while, they successfully managed to obtain the capital investment they needed from a wealthy grazier named Fergus McMaster and his acquaintances who associated with the difficulties of travelling in the Australia’s outback. The group formed a maintenance and management crew who obtained two aircraft from Mascot Aerodrome, Sydney. The small company was registered as the …show more content…
Primarily, the company needs to establish a long-term strategy that will involve addressing the technical challenges affecting the engines in most of the airplanes and the conflicts between the workers union representing the company’s employees. Apparently, the management has incurred extensive losses following the company’s failure to agree with the unions (Homsombat, Lei, & Fu, 2014). Short-term agreements have also turned into a liability for the company. The company must first address the internal wrangles before engaging the public into any promotions or
Qantas Airlines was started in 1919 by two former Australian Corps Officers, Paul McGinness and W. Hudson Fysh with two aircraft that they had obtained from Mascot Aerodrome in Sydney. The two officers were inspired by the assignment they had been given by the Australian Defense Department to survey an air race from Longreach in Queensland to Katherine in the Northern Territory (Guthrie, 2013). The duo used a Model-T Ford to travel through the stretch of 2179 kilometers, which took 51 days. They travelled through areas that had never been travelled by a motor vehicle before; therefore, they left suppliers and fuel in some strategic positions. Upon their return, they started sourcing for funds to start offering air travel services across the remote areas in the country.
After searching for investors in a short while, they successfully managed to obtain the capital investment they needed from a wealthy grazier named Fergus McMaster and his acquaintances who associated with the difficulties of travelling in the Australia’s outback. The group formed a maintenance and management crew who obtained two aircraft from Mascot Aerodrome, Sydney. The small company was registered as the …show more content…
Primarily, the company needs to establish a long-term strategy that will involve addressing the technical challenges affecting the engines in most of the airplanes and the conflicts between the workers union representing the company’s employees. Apparently, the management has incurred extensive losses following the company’s failure to agree with the unions (Homsombat, Lei, & Fu, 2014). Short-term agreements have also turned into a liability for the company. The company must first address the internal wrangles before engaging the public into any promotions or