Case Study Assignment
L’Oreal’s Integrated Marketing Communications
Student’s Name
Institutional Affiliation
Date of Submission
Introduction This paper focuses on L’Oreal Paris, which is a division of the parent organization L’Oreal SA. This division is famous for the kind of marketing mix that it has employed through the right channels and based on development of the brand image that attracts customers for decades now (Pride & Ferrell, 2015). Thus, the focus is on discussing the strengths and weaknesses of their integrated marketing strategy, the effectiveness of brand ambassadors and the need for inspirational story when developing content marketing.
L’Oreal’s integrated marketing strategy
The company’s marketing strategy …show more content…
This has involved using celebrities to advertise and enhance brand awareness and image. This strategy has assisted so much in reinforcing the company slogan for decades. In addition to that, it has helped the company to inspire word-of-mouth communication among customers (Pride & Ferrell, 2015). It has also been able to help the company to comfortably reach other overseas markets in Africa and Asia where movements are still strong on women empowerment (Pride & Ferrell, …show more content…
The company may choose to the wrong person for the promotions. The company may have more to lose in this case because use of brand ambassadors is all about emotions and quality. In other words, if the person chosen does not emotionally connect, then the brand will be put to risk (Pride & Ferrell, 2015). The chosen person may also send the wrong message to customers and thus derail the brand image (Pride & Ferrell, 2015). As well, when the celebrity used losing character on moral grounds, the brand image may also suffer.
Why is it important to have a story to tell when developing content marketing?
Having a story to tell when developing content marketing will help build the strength of a brand in the market (Spencer, 2014). Customers will have high confidence in the products sold thus having a positive outlook of the brands (Spencer, 2014). The company will be able to build strong customer relationships as well as loyalty to the brands (Spencer, 2014). The story helps to outline the company’s passion and build foundations for future content development (Spencer,
L’Oreal’s Integrated Marketing Communications
Student’s Name
Institutional Affiliation
Date of Submission
Introduction This paper focuses on L’Oreal Paris, which is a division of the parent organization L’Oreal SA. This division is famous for the kind of marketing mix that it has employed through the right channels and based on development of the brand image that attracts customers for decades now (Pride & Ferrell, 2015). Thus, the focus is on discussing the strengths and weaknesses of their integrated marketing strategy, the effectiveness of brand ambassadors and the need for inspirational story when developing content marketing.
L’Oreal’s integrated marketing strategy
The company’s marketing strategy …show more content…
This has involved using celebrities to advertise and enhance brand awareness and image. This strategy has assisted so much in reinforcing the company slogan for decades. In addition to that, it has helped the company to inspire word-of-mouth communication among customers (Pride & Ferrell, 2015). It has also been able to help the company to comfortably reach other overseas markets in Africa and Asia where movements are still strong on women empowerment (Pride & Ferrell, …show more content…
The company may choose to the wrong person for the promotions. The company may have more to lose in this case because use of brand ambassadors is all about emotions and quality. In other words, if the person chosen does not emotionally connect, then the brand will be put to risk (Pride & Ferrell, 2015). The chosen person may also send the wrong message to customers and thus derail the brand image (Pride & Ferrell, 2015). As well, when the celebrity used losing character on moral grounds, the brand image may also suffer.
Why is it important to have a story to tell when developing content marketing?
Having a story to tell when developing content marketing will help build the strength of a brand in the market (Spencer, 2014). Customers will have high confidence in the products sold thus having a positive outlook of the brands (Spencer, 2014). The company will be able to build strong customer relationships as well as loyalty to the brands (Spencer, 2014). The story helps to outline the company’s passion and build foundations for future content development (Spencer,