Kroger Company has an extensive background in cultural diversity, innovating production goods and services, and marketing is the driving force which contributes to the company’s success since it was founded. ‘Part of Kroger's success came from the elimination of middlemen between the store and the customer. In 1901 Kroger's company became the first to bake its own bread for its stores, and in 1904 Kroger bought Nagel Meat Markets and Packing House which made Kroger grocery stores the first to include meat departments” (Carson & Bonk
