Introduction – About Kompan in a nutshell:
Kompan A/S is a Danish company that is the world’s largest playground supplier. The company was founded in 1970, and has revenue of 455 million DKK in 2013. Its purpose is to be the global market leader by selling playgrounds equipments. The company has a philosophy which is based on 3 values: Health, Learning and Environment. Kompan’s aim is to create a better future for the kids.
Marketing:
Strategic questions:
Problem proposal:
Kompan would like to expand their product range in Germany and launch an innovation that is the outdoor fitness equipments.
Mission:
The company already has a huge impact on the global market which is relevant with playgrounds equipments. However, its aim to install something new to increase brand recognition. As Germany is a flourishing and powerful market Kompan would like to introduce its new outdoor fitness equipments there.
Current performance & GAP analysis:
As a matter of fact Kompan is already a global market leader in producing playgrounds equipments. But they want something new and more. This is why they always create a new line and come up with new ideas, innovations. They also want to expand and strengthen their presence in the area of …show more content…
It has an excellent reputation among the business life and innovations. German people keen on reliable, high-quality, safety and durable products. They emphasize the quality more than the price. They prefer high-end goods and they also can afford them. This is one of the reasons Kompan should introduce the outdoor fitness equipments to the German market. If we view the financial parts of the launching it is definitely worth it. Kompan has recognized brand name in the country. German people have already known about the brand, and they also know this company provides high-quality, safety and reliable goods for the costumers. That is why they also want to try out the new idea of outdoor
Kompan A/S is a Danish company that is the world’s largest playground supplier. The company was founded in 1970, and has revenue of 455 million DKK in 2013. Its purpose is to be the global market leader by selling playgrounds equipments. The company has a philosophy which is based on 3 values: Health, Learning and Environment. Kompan’s aim is to create a better future for the kids.
Marketing:
Strategic questions:
Problem proposal:
Kompan would like to expand their product range in Germany and launch an innovation that is the outdoor fitness equipments.
Mission:
The company already has a huge impact on the global market which is relevant with playgrounds equipments. However, its aim to install something new to increase brand recognition. As Germany is a flourishing and powerful market Kompan would like to introduce its new outdoor fitness equipments there.
Current performance & GAP analysis:
As a matter of fact Kompan is already a global market leader in producing playgrounds equipments. But they want something new and more. This is why they always create a new line and come up with new ideas, innovations. They also want to expand and strengthen their presence in the area of …show more content…
It has an excellent reputation among the business life and innovations. German people keen on reliable, high-quality, safety and durable products. They emphasize the quality more than the price. They prefer high-end goods and they also can afford them. This is one of the reasons Kompan should introduce the outdoor fitness equipments to the German market. If we view the financial parts of the launching it is definitely worth it. Kompan has recognized brand name in the country. German people have already known about the brand, and they also know this company provides high-quality, safety and reliable goods for the costumers. That is why they also want to try out the new idea of outdoor