Case Study Of John Macky's Marketing Strategy

John Mackey managed to do what some might even consider impossible and ensured that WFM, through clever strategies and flexibility, kept growing throughout the recession. Out of the three characteristics of a winning strategy, the only one Mackey and WFM need to focus a bit extra on is keeping the company’s sustainable competitive advantage, as WFM is far from alone in its industry and the demand for healthy and organic food is continuously on the rise, which means that more businesses are going to be interested in the industry, and there is going to be more competitors to worry about. A loss of the competitive advantage will weaken WFM’s market standing and its competitive strength will be lessened. In turn, a weakened market standing is bound to affect profitability and WFM’s financial strength, so keeping the sustainable competitive …show more content…
The statement clearly established what Whole Food Markets does (“supplying the highest quality, most wholesome foods available”) (Griffin) and why it does it (“to promote the vitality and well-being of all individuals”) (Griffin), but completely fails to mention what Whole Foods Market is. WFM’s mission differs from its vision by focusing more on the function of the company, and not the brand. Whereas WFM’s vision refers to its desired image and status, the mission is more concerned with establishing its function and purpose within the industry, which is positive. Righteously so, the mission statement also refers to the present state of the company, and the vision statement refers to where the company wants to be one