Jetblue Case Study Essay

Improved Essays
Problem Statement:
If Anne Rhoades and JetBlue’s top management cannot control the company’s growth, then the culture in the organization will change, and they will lose the values they have established. This will cause a decrease in customer satisfaction and an overall loss in profits for the company.
Analysis:
JetBlue and Anne Rhoades have always placed customer satisfaction at the forefront of the organizations values. This has established a certain cultural organization at JetBlue. Organizational culture is defined as a system of shared meaning held by members that distinguishes the organization from other organizations. The organizational culture is strong at JetBlue, and this is seen through their proven ability to make customers happy.
…show more content…
A possible problem with growth could be that the values as the organization grows because with more customers it will be harder to provide that customer care that is so important to them. This could influence the behavior of top managers to stop thinking of customers as individuals and then they could start thinking of customers as a whole. This challenge is seen in the case when it says, “It also meant expanding the number of cities served, opening new facilities, including a second hub-city, and all the while, in the words of Dave Barger, ‘Keeping a small company feeling’” (Page 13). If the behavior of top management changes to support this massive growth to different locations, then the culture in the organization will fall …show more content…
After new employees are hired, they should be required to attend a training program where they learn and apply the values of the company with other new members of the organization. After new employees are working in the organization, upper level management should review new employees’ progress and their own progress as management quarterly to make sure the new employees’ actions and their own are consistent with the already established values of customer

Related Documents

  • Improved Essays

    32. Human Behavior In organizations). Organizational culture is a pattern of shared basic assumptions invented, discovered, or developed by a given group as it learns to cope with its problems of external adaption and internal integration that have worked well enough to be considered valid. Nevertheless, to be taught to new members as the correct way to perceive, think and feel in relation to those problems.…

    • 787 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Organizational culture, or corporate culture, is important to HR because it determines many factors within human resources management. Organizational culture is the “amalgamation of values, vision, mission, and the day-to-day aspects of communication, interaction, and operational goals that create the organizational atmosphere that pervades the way people work” (Miller, 2012). Corporate culture is defined as “the collection of beliefs, expectations and values learned and shared by corporation’s members and transmitted from one generation of employees to another” (Hunger & Wheelen, 2011). This culture defines how policies and procedures are established, how supervisors and managers manage their people and how the general atmosphere of the organization is perceived. As with a well-structured organization, if the “culture is compatible with the…

    • 1152 Words
    • 5 Pages
    Improved Essays
  • Decent Essays

    The culture of the organization helps the company define how to operate both inside and outside of the organization. General Motors is an example of an organization that…

    • 204 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    Organizational culture is “a social phenomenon which appears and changes through the interaction of employees both mutually and with the environment.” The importance for businesses with developed culture is it inspires employees to be creative and innovative (Lukić et al., 2014). By nurturing…

    • 144 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    ` Organizational culture is define as the set of shared, taken for granted implicit assumptions that a group holds and that determines how it perceives, think about , and reacts to it various environment (Kinicki & Williams, 2016).Verizon cellular phone service has been around for many years. I currently have services through this company as of today. I have enjoyed the service thus far. Ever since I could remember Verizon wireless has been in competition with different cellular companies, for instant Sprint and AT&T has tried to compete against Verizon wireless. Verizon sets its organizational culture to encourage employees to support aims for high quality, which is central to the company’s ability to attract customers and stand out from…

    • 240 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    A way that I define organizational culture is that it is values and behaviors that contributes effectively within an organization. Where everyone in the organization can collaborate, and communicate effectively. People in an organization will have an understanding on what they want to get accomplished in that organization. When I think of an organizational culture, I think of setting goals and looking forward to reaching them together. Some examples of an organizational culture are Google, Wegmans, Dream Works Animation, Salesforce.com and Apple.…

    • 1163 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    An organizations' culture is its values and behaviors that contribute to the unique environment of the group. Organizational culture includes an organization's innovations, attention to detail, outcome orientation, people orientation, team orientation, aggressiveness, and stability (Robbins and Judge, 2016). Within the organization, the dominant culture indicates the group's core values held by the majority members (Robbins and Judge, 2006). Culture can further define the rules of the game within an organization or create the climate of a group. Corporations such as Chic-fil-A have achieved tremendous success by any business standard, and have done so by creatine conceptual pillars such as purpose, mission, and values that have mapped…

    • 498 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Describe the topic of the intended capstone. The topic is improving the employee training process in new procedure for the organization’s benefit and competitive advantage. The primary role of training is to improve the employees’ skill for current and future duties and responsibilities. Training helps them to change with aspects like technology and competition (Dessler, 2000).…

    • 1119 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Organizational culture is one of the most fascinating and exclusive topics for management researchers. It has been defined as a programming of mind, which distinguishes the member of one organization from one another (Hofstede, 1991) or a system of shared values and believes within an organization, which guides the behaviour of the employee (from French et al. 2008). Deal & Kennedy’s (1982) phrase ‘the way we do things round here’ a definition that might more properly describe ‘culture’, but more fully defined by Hofstede (1991, p.262) as ‘the collective programming of the mind which distinguishes the members of one organization from another’. Culture cannot be precisely seen, but can sensed and felt. Culture provides guidance to behaviors…

    • 2199 Words
    • 9 Pages
    Superior Essays
  • Improved Essays

    Brief History of American Airlines The recent merger between American Airlines (AA) and US Airways resulted in The American Airlines Group (AMR) forming the largest airline in the world. AMR operates over 6,700 flights daily to over 350 destinations in 50 countries and recently set new records for both traffic and capacity in February, 2016 (AA, 2015, 2016). AA earned many successes and even more challenges over the decades. This paper will briefly highlight a few of the major events in American Airlines history including how the airline was created, important mergers and related business aspects, and a brief summary of American Airlines pioneering achievements in aviation.…

    • 946 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Macalatte Deli Case Study

    • 1208 Words
    • 5 Pages

    Top management must be involved in the onboarding process and carry out these roles to assess potential issues and develop a rapport with the new employees. Another imperative issue to contemplate is a lack of clarity regarding expectations and roles. The onboarding processes must make it clear to the new employees exactly what is expected of them within the organisation and what role they will be undertaking. New employees are a source of potential competitive advantage (McCarthy, 2017) and should be equipped with the knowledge to support the success of the business. Detailed training prior to starting and on-the-job training are essential to the process.…

    • 1208 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Organizational culture is defined by the set of shared values and practices of an organization. Instead of a mandated doctrine, organizational culture is better described as an outcome of collective behavior, which cannot be dictated by leaders outright. However, leaders are capable of shaping the way employees think and behave and this paper will discuss how leaders can influence organizational culture in the Asian context. Organizational culture plays a great part in an employee’s overall experience at the company and can be developed as a competitive edge for the company.…

    • 1000 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    People have unique personalities determine their behaviour, and similarly, every organisation has its own personality, which is called culture (Robbins & Coulter, 2014, p.77). Organisational culture has a strong influence on the system, structure as well as the performance of companies, which might lead to success or failure depends on the types of culture applied within the organisation. An effective culture is important for any organisations because employees are able to understand their responsibilities and finish the work accordingly. In this academic essay, a brief definition of organisational culture and either positive or negative impacts are discussed in order to investigate the general performance of the workplace. Besides, an explanation…

    • 1139 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    The role of training is constantly being re defined and it is one of the most important parts of an organization’s overall strategy. The company must contribute by providing the tools needed by the employees, as new expectations and needs arise. Training is used to guide employees and improve productivity, quality, work environment, morale, and profitability. It is important for an employer to increase the employee’s productivity because it enables them to help the organization reach and achieve their set goals. Training also enables employees to produce high quality performance.…

    • 1279 Words
    • 6 Pages
    Superior Essays
  • Decent Essays

    Shan Foods Case Study

    • 1128 Words
    • 5 Pages

    We are four group members in strategic management, RabiaAfzal, Monica Issac ,Nuaman Afzal & Rukhsar Jamshed .The brief introduction of us are describe as follows. Rabia Afzal: She did Bachelor in Finance from Bahria University and currently doing MBA from Bahria .She is currently doing job at Hoora Pharma as a Sales Coordinator Monica Issac: She did Masters in Medical Sciences from University of Karachi. She is working as a faculty at Bahria Model College DHA Phase 2.She is doing MBA from Bahria University Karachi Campus in Supply Chain (Currently in 5th semester).…

    • 1128 Words
    • 5 Pages
    Decent Essays