INSTITUTE OF BUSINESS MANAGEMENT
DECEMBER 2016
HIBA ARIF PATANWALA
MOHAMMAD IBRAHIM KHAN
INTEGRATED MARKETING COMMUNICATION PRACTICES: POND’S
Abstract: This case study examines the integrated marketing communication practices in Pond’s, a high end brand in skin care products. It highlights how all departments work with each other, how they are interlinked and lastly if all departments are engaged in marcom activities. Brand manager was interviewed regarding marketing communication in Pond’s and how do they carry out different activities within the organization.
Industry Background
Albeit composed written history goes back just six centuries, the historical backdrop of skin enhancement and care is likely any longer, maybe the length …show more content…
One specific promotion line read "Each ordinary skin needs these two creams".
As an aftereffect of the new crusade, "Pond's Vanishing Cream" had a 60% expansion in deals amid 1915, and "Pond's Cold Cream" had a 27% increment. This set the phase for what was to wind up distinctly the world's first skincare mark, and a one of a kind history of skincare leaps forward all devoted to helping ladies keep their skin more grounded within, so it can be gentler and more wonderful all things considered.
As the twentieth Century progressed and World War 2 broke out, ladies needed to venture in and assume control over men's employments as they went to war. Pond's remained by them with their one of a kind twosome of Pond's Cold Cream (the world's first lotion not to require refrigeration) and Pond's Vanishing Cream helping them hold their elegance, delicateness and womanliness in these unpleasant new …show more content…
It includes marketing, finance, IT, supply chain, sales and consumer development, trade, corporate affairs and e-commerce department and within these departments there is a lot of cross-functional departmental work that goes around to meet the goals of the organization. By cross-functional departmental work it means that all the above mentioned departments work as a team with different functional expertise towards a common goal.
Usually, in Pakistan companies have a vertical organizational structure, however Pond’s experience a horizontal organizational structure where all line managers can be reached any time and are co-operative to their lower level employees.
Meetings and Internal Communication at
DECEMBER 2016
HIBA ARIF PATANWALA
MOHAMMAD IBRAHIM KHAN
INTEGRATED MARKETING COMMUNICATION PRACTICES: POND’S
Abstract: This case study examines the integrated marketing communication practices in Pond’s, a high end brand in skin care products. It highlights how all departments work with each other, how they are interlinked and lastly if all departments are engaged in marcom activities. Brand manager was interviewed regarding marketing communication in Pond’s and how do they carry out different activities within the organization.
Industry Background
Albeit composed written history goes back just six centuries, the historical backdrop of skin enhancement and care is likely any longer, maybe the length …show more content…
One specific promotion line read "Each ordinary skin needs these two creams".
As an aftereffect of the new crusade, "Pond's Vanishing Cream" had a 60% expansion in deals amid 1915, and "Pond's Cold Cream" had a 27% increment. This set the phase for what was to wind up distinctly the world's first skincare mark, and a one of a kind history of skincare leaps forward all devoted to helping ladies keep their skin more grounded within, so it can be gentler and more wonderful all things considered.
As the twentieth Century progressed and World War 2 broke out, ladies needed to venture in and assume control over men's employments as they went to war. Pond's remained by them with their one of a kind twosome of Pond's Cold Cream (the world's first lotion not to require refrigeration) and Pond's Vanishing Cream helping them hold their elegance, delicateness and womanliness in these unpleasant new …show more content…
It includes marketing, finance, IT, supply chain, sales and consumer development, trade, corporate affairs and e-commerce department and within these departments there is a lot of cross-functional departmental work that goes around to meet the goals of the organization. By cross-functional departmental work it means that all the above mentioned departments work as a team with different functional expertise towards a common goal.
Usually, in Pakistan companies have a vertical organizational structure, however Pond’s experience a horizontal organizational structure where all line managers can be reached any time and are co-operative to their lower level employees.
Meetings and Internal Communication at