Introduction And Situation Analysis: The Ford Pinto Case

Improved Essays
Introduction and Situational Analysis
The Ford Pinto is a subcompact car that was released in the 1970s by the Ford Motor Company. During the late 1960s, foreign countries were slowly dominating the U.S. industry, especially in the subcompact auto market (Shaw & Barry, 2001). To keep up, Ford Motor Company decided to produce the Pinto. Ford was also faced with growing competition from another automotive company, Volkswagen (Dowie). Originally the manufacturing was supposed to be three and a half years but it was shortened to two. Because of the compressed schedule, many safety standards were not met. During a crash tests a rear end collision would cause the gas tank to rupture which could lead to dangerous, even flammable leaks. Once this defect
…show more content…
Notably, there are two clashing cultural ideas involved: The mindset that holds profit gain as a priority and the other that recognizes human life is more valuable than financial gain. Individually we respect and value our life therefore we respect the lives of others but the corporate mindset that believes money and progress is more so may sometimes but money over life such as the Ford Pinto Case. Although our society agues taking lives for financial gain is illegal and wrong, we comply simply because these corporations are usually our primary providers. Ford knew how dangerous the Pinto was but turned a blind eye towards. Such incidents are quite common since human instinct promotes us to provide for ourselves rather to act for the “greater good”. On the other hand this case could be argued to be for the greater good as it maximized Ford 's profits by providing affordable cars for the public. Both parties may have benefited but the duty of the provider is to act according to the well-being of the consumer but Ford failed as they tried to hide the Pinto crash test results from the public (Halpern, 1982). It is an obligation to be socially responsible in our work lives especially because others are affected by the decisions we make, ethical or not. The most famous incident involving the Pinto was three teenage girls collided with another car which killed them all (Bennet, 1990). Despite the fact that Ford reimbursed the victims families, that compensation does not mean their morals are set straight. Ford 's character could then be perceived as greedy and unsympathetic by putting profits before human lives. Ford could have avoided the backlash only if they had gone with the original, safer patent they had on the Pinto which would have saved them compensation money and prevent many

Related Documents

  • Great Essays

    Hrm/531 Course Project

    • 854 Words
    • 4 Pages

    Before he took over the company, Ford was facing massive financial problems, causing a huge strain within this well-known auto industry. The organizations stock price was at an all-time low and their debt was considered to be in “junk status”. Ford had an overall profit loss of $12.7 billion dollars. Due to the major financial complications that Ford was facing, many anticipated that the…

    • 854 Words
    • 4 Pages
    Great Essays
  • Decent Essays

    The crash of Continental 3407 could’ve been prevented. Captain Renslow failed 5 performance tests before the accident. The third ethical issue that stood out to me was the way the pilots from Colgan were treated. Even though the FAA restricts pilots to only fly up to 8 hours in one day, some pilots were flying up to 16 hours in one day.…

    • 140 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    However, Ford decided to go ahead and produce the Pinto knowing that there was a fuel tank malfunction…

    • 981 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    The motorists’ freedom may be one of the reasons, nevertheless Ford’s Model T was ideally durable. Moreover, the prices were not even expensive and Model T were economical so that plentiful citizens were able to purchase the cars.…

    • 117 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Pinto Fires and Personal Ethics Ford is a well-known auto maker and neglected safety for styling due to the corporations belief that “safety doesn’t sell”. Due to the lucrative and competitive challenges from Volkswagen, European cars, and Japanese manufacturers, Ford rushed the Pintos, a small compact car, styling and price. As stated by the author, “The Pinto was brought from inception to production in the record time of approximately 25 months (compared to the industry average of 43 months), a time frame that suggested the necessity for doing things expediently.” Engineers and developers were required to maintain the “2000” rule. The Pinto was not to weigh an ounce over 2,000 pounds and not to cost a cent over $2,000.…

    • 699 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Pinto Madness Summary

    • 459 Words
    • 2 Pages

    In Pinto Madness, Mark Dowie, an award- winning journalist/author, argues that in the 1970’s corporate greed influenced the way automobile manufacturing mishandled safety regulations in order to increase profit instead of protecting human lives (148). He supports his claim by first explaining the significance of the Ford Pinto to the situation. The Ford Pinto was entirely “designed in about two years”, the car was “rushed into production” with the schedule for production “set at just under 25” months (142). During testing periods, it was discovered that any impact to the rear-end of the Pinto at a speed over 30 miles per hour would result in a severed fuel tank, which is what led to an immense amount of burn deaths and injuries. Only 3 alternative models…

    • 459 Words
    • 2 Pages
    Improved Essays
  • Superior Essays

    If Ford pushes back the production schedule to fix the design flow, they most likely miss the window to gain some of the subcompact market and lose money to the bottom line. As for Lee Iacocca, he benefited from rolling out this car on schedule. It would not only benefit him professionally, but personally in monetary form. This action would also affect the customers that purchased the Ford Pinto. Despite the low price for an American made car, would a customer purchase the car knowing that it had a possibility of bursting in flames if hit on the rear bumper during a collision?…

    • 1839 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    The company had then made around 15 million model T’s and the Ford Motor Company was the largest manufacturer in the world. Although the model A was supposed to be a great design, it turned out to be a huge disappointment. The Model A was outsold by multiple cars and the demand for the car went down severely. In 1932, Ford introduced the first V-8 engine, but the invention didn’t turn out to well and the company had dropped to number 3 in sales. Despite his progressive policies regarding the minimum wage, Ford waged a long battle against unionization of labor, refusing to come to terms with the United Automobile…

    • 1177 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Rulli and Millum (2014) makes a point to include the sports car example demonstrating people’s way of thinking. The majority believe the agent has a moral duty to sacrifice his sports car to save the child. Even though, the agent endures a greater personal cost that is outweighed by his moral duty to the child. With this in mind, the agent may not believe the damage to the sports car is worth the risk to save the child, as a consequence, he may not feel morally obligated to do so. Thenceforth, the agent has a right to assess the situation and decide whether or not to intervene.…

    • 1505 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    A Philosophical Approach In the 1978, three teenagers died after the Ford Pinto they were in was involved in a low spread rear-ended collision. This was not the first time that a death was the outcome of Ford Pinto being involved in a low speed rear end collision. The Ford Pinto was designed and released in a quick time period in 1971 (Trevino & Nelson, 2014, p. 64). Although it was discovered during the testing of the Pinto that the gas tank had a flaw, Ford decided to move forward with the release of the vehicle.…

    • 1583 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    The United States was founded on the principle that everyone deserves the right to life, liberty, and the pursuit of happiness. In order for this to occur, there is a certain ethical code that everyone must abide by. Further than that, businesses have a responsibility to enrich the community where they are located. The first group of people that a business owner has an obligation to is its consumers.…

    • 562 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    One of the major design malfunctions the Ford Pinto faced was when colliding with another car from the rear; an explosion was likely to occur.…

    • 599 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    This would become known as competitors and many companies still do and have today. Henry Ford changed the way car companies are and how they produce them and the quality they’re produced as. Henry’s family would be involved…

    • 1547 Words
    • 7 Pages
    Improved Essays
  • Great Essays

    By not redesigning the tank and its position, or to change the tank product that would cost $11, but they decided to stick to their previous model because to amend the tank’s design and position is time and money consuming. Mother Jones magazine, got hold of a copy of the cost/benefit analysis which revealed Ford comparing the cost of $11 repair against the cost of paying off potential law suits, which is known as the Ford Pinto memo. Is amazing that ford failed to adhere to moral compass to carry out proper ethical decision instead they took a wrong approach. Ford decided it would be cheaper to pay off possible lawsuits for resulting deaths than to change or alter the design.…

    • 1821 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Based on the case of Ford Pinto, Ford Motor Company is totally major in designing their own style of products but the safety standards was not taken seriously. This is because, the Ford Pinto already has made their own strategy in managing the finances to produce a product. Therefore, due to its style or design, and cost constraints of products, using a suitable and safe fuel tank that prevent the fire in a rear crash, was undesirable. Referring to the cost benefit approach in utilitarian principle, there are three steps of analysis that involved. First, assess each available option.…

    • 1009 Words
    • 5 Pages
    Improved Essays