Down Dog Snacks Case Study

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based, made with recognizable ingredients, and Fliss is proud Down Dog Snacks offers “both great branding and quality ingredients.”
In the year or so the newest packaging has been out, Fliss said sales have increased and that the company is getting more recognition, such as on blogs.
Zuke’s has also undergone a recent treat packaging redesign to better reflect its brand.
“At Zuke’s, we strongly identify with the spirit of outdoor adventure, and we wanted our packaging to better reflect this,” said David Rizzo, Zuke’s director of operations. “From photos featuring local pet lovers and their pups, to a topography map of the Durango mountain area which serves as the bags’ background, every detail of the new design is authentic and further reflects
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“Retailers really appreciate how engaging the new packaging is and how easy it is for customers to find their favorite treats,” Rizzo said. “The reduced packaging size also allows retailers to display more product without taking up additional shelf space.”

Another important design element for many companies is having a window. When Down Dog Snacks and Zuke’s were planning their redesigns, both felt it necessary to focus on the package’s window.
“A window is so important. People need to see the size, the shape,” Fliss said about Down Dog Snacks. “And also, because we bake all our treats, handmade in small batches, you can actually see the blueberries, the peas, the carrots, so you know it’s not processed. So [keeping the window] was super important to me.”
Zuke’s expanded its window size with its redesign in order “to enhance the transparency of what’s inside,” Rizzo said. “Below the window are highlighted product features and benefits so shoppers can quickly see what makes Zuke’s healthy and unique.”
Display
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That’s why we created the Grab & Go treats. Individually vacuum sealed, in a portable format. Ready to go, when you need it most,” Tucker’s explained on its site.
These different types of displays can help in making up for the fact that the treat category is a crowded marketplace. Realizing this—and that retailers only have a limited amount of shelf space—4 Paws Butcher Shop offers retailers a POS display, a butcher block table, a display case, a blackboard-inspired sign and scales for those that want to do bulk. Horowitz suggests that retailers can even make a butcher shop within their store. Or, if room allows, retailers can make a special section for all-natural, high-end treats to further differentiate treats.
Vital Essentials has its Freeze-Dried VE RAW BAR, “a smorgasbord of premium freeze-dried snack selections,” the company said when it first announced the display back in 2016. The setup features a neon sign to draw attention to the more than 10 snack selections, branded containers, bags and tongs.
According to the Vital Essentials site, more than 500 retailers have installed the VE RAW BAR in locations throughout the United

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