Supply Chain Performance Evaluation Paper

Application Flexible and responsive supply chain strategies are important for business managers to fully comprehend. In general, a responsive supply chain strategy is suitable for firms that offer a variety of innovative or customized products tailored to specific customer demands and taste (Roh, Hong, & Min, 2014). A traditional supply chain, which focuses on cost-efficiency and stability, faces serious challenges that responsive supply chains tend to avoid (Roh, Hong, & Min, 2014). However, meeting the customers’ needs should always be considered before cost reduction actions are taken in the supply chain. Ultimately, each business will decide how to integrate the process of satisfying its customers’ needs along the supply chain. Businesses …show more content…
The purpose of their research paper was to evaluate supply chain strategies with various supply chain performance evaluation factors. The researchers used a case-based supply chain strategy analysis model to calculate similarities among different supply chain strategies. Supply chain strategies analyzed by the researchers were push-based supply chain strategies, pull-based supply chain strategies, push-pull supply chain strategies, and demand-driven supply chain strategies. A push-based supply chain strategy forecasts the customer’s demand over the long-term. A pull-based strategy focuses on true customer demand for a product instead of forecasting demand for the product. The push-pull supply chain strategy is a combination of the two aforementioned strategies. Finally, the demand-driven supply chain strategy calculates customers’ demand through demand forecasting and demand shaping. The analysis model used by the researchers was able to effectively analyze the efficiency of the aforementioned supply chain strategies and provided managers with an additional tool, in which to judge supply chain …show more content…
The researchers posed two hypotheses to study how firms successfully implement responsive supply chain strategies. The first hypothesis stated, when firms implement a responsive supply chain strategy they will share a higher level of information with suppliers. The second hypothesis stated that when firms implement a responsive supply chain strategy they will collaborate with suppliers. The researchers used measures from a literature survey and descriptive statistics from their study to assess how firms respond to changes in the supply chain. Additionally, the results of the survey and descriptive statistics were tested with a structural equation model to determine the significance of each hypothesis. The researchers concluded that multi-dimensional integrations of the supply chain were the most important characteristics of a responsive supply chain