Faber Castell Essay

Faber-Castell Faber-Castell is a company that has created utensils for artists since 1761. It has been family owned for eight generations, and is a well-regarded company worldwide. They distribute to 120 countries while keeping production in just ten countries. Partnered with 25 different distributors, Faber-Castell continues to manage a successful business model for 256 years, and a large part of that is owed to their marketing strategies. (c) Long standing companies such as Faber-Castell find that as time passes on, they spend less on marketing and can instead rely on word of mouth and loyal customers. For example, Faber-Castell does not run many if any video advertisements for their products in the United States, but they maintain a respectable share of the market. However, this does not mean they estrange themselves from any sort of marketing. Before touching on their strategies, it is beneficial to familiarize oneself with the product the company produces. As previously mentioned, Faber-Castell provides an assortment of different …show more content…
Some ballpoint pens and mechanical pencils are packaged like fountain pens—relatively large boxes akin to jewelry boxes—while PITT pens and wooden pencils as sold individually or in groups. These variations serve different levels of practicality and showmanship. The jewelry-like packaging of fountain pens, ballpoint pens, and mechanical pencils create an air of class around the item. Typically, this style of packaging is referred to as gift boxes, but are not exclusive to gift giving. These boxes provide an adequate amount of protection to the product, which implies the product is worth handling with care. Some find these utensils too valuable to use, others use them daily. Regardless, the packaging further enforces the idea that these utensils are special and should be treated as