S.W.O.T. Analysis (SN)
Apple has been successful and is constantly expanding and improving their product to market to customers. It is complicated to predict what the future holds for Apple, therefore doing an analysis to understand the company position now and for the future is beneficial. Therefore, conducting a SWOT Analysis will provide a better picture of how the company is doing, what areas need to improve, and …show more content…
This poses a risk because consumers and businesses could postpone spending as a result of tighter credit and higher unemployment rates.
Fourth, Apple relies heavily on access to third-party digital content, which may not be available on commercial reasonable terms, according to Apple’s website. Apple contracts with numerous third parties to offer their digital content through the iTunes store on their devices, including the right to make music, movies, and TV show available. These licenses and agreements are for short terms and not guarantee renewal. As a result, if a third part does not renew, they may not be able to continue to offer the wide range variety that they do now, resulting in customers going elsewhere to get the variety they desire.
In summary, looking at the SWOT analysis, Apple’s strength and opportunities outweigh their weakness and threats. Apple is already aware of their weaknesses and threats, therefore they are already strategically thinking of ways to turn their weakness into strengths and threats into opportunities. One way they are doing this is by allocating more dollars into Research and Development. In addition, their expansion into the China Market with their Apple Music and their partnership with Cisco will eliminate some threats they are currently