Walt Disneyland Case Study

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Disney endured major difficulties in Paris and received a huge backlash in its practices from the French claiming American cultural imperialism. They faced backlash when it came to the dress code standards which were deemed unacceptable and against France’s labour laws. It is alleged some training was perceived as invasive and totalitarian which was the opposite in Asia and were easily implemented with the view of Disney’s core values as the “happiest place on earth” (thejhannanarepublic, 2015). There was resistance to Disney’s narrative which became political leading to the French president not attending the first opening. Disney learnt from the French mistakes which and was able to incorporate their core culture into the Chinese culture with less difficulties. When it came to service orientation, personnel management and training practices was considered a norm. Asia’s interest in Western culture combined with the love of fantasy costumes was a key success and …show more content…
This played a key role in visitor number who came from different parts of the world and with a diverse background with China having the largest visitors. Disney provided the major show designs, real estate, engineering and production support including other services enabling it maintain its original theme of symbolizing fantasy, happiness and dreams. Like Disney, HKD focused on service quality and focused on human capital and (HMR) to its competitive advantage. Cast members was the new term for employees, friendliness, customer service, language competences and passion for excellence were the recruitment process to give the competitive edge. Orlando, Florida welcomed 500 cultural representatives whom they trained for six months so they learnt about their Disney culture to enable the Chinese to share their knowledge, standards, training in various fields and cultural experience back

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