4. High Maintenance cost
As mentioned before, the French government sold a land for the Walt Disney company to build Disney Paris and the size of the Disneyland is very large. Although the construction cost was lower than expected as mentioned in the above part, but the high maintenance cost should not be neglected. However, French government did not provide long term subsidy to the park to cover the high maintenance cost and therefore Disneyland Paris have to spend a lot in the maintaining and repairing the facilities (include hotel, transportation and the buildings in the park). In addition, they needed to hire more staffs to facilitate the maintenance projects. Economic Status of Europe
During the opening time of Disneyland Paris, the …show more content…
The failure of the decision making of Disneyland could help reminding the management of all the companies who planned to expand their business by investing should think more deeply before making the final decision. And all of them should remember that they could not only focus on the benefit in short term and should do more In-depth market research about the cultural factors, economic factors, legal aspects etc to get a more comprehensive view before confirming their investment …show more content…
However, when the company was expanding to European, they modified various aspects to be suitable for the European market. “The re-structuring of Disneyland was particularly to emphasize and attribute the image of America as Wild West,” (Aupperle & Karimalis, 2001). Research studies indicate that the Wild West portrays a positive reputation for the Europeans because both the hotels and rides were designed to reflect this image. Although, in the beginning, some of the French politicians were against the construction of Disneyland Paris they, therefore, emphasized on the European heritage of Disney by incorporating Cinderella and Snow White in Europe. Other changes were particularly made on the management systems with additional diversions such as films and entertainment to reduce queues because the French guests were intolerant to long
As mentioned before, the French government sold a land for the Walt Disney company to build Disney Paris and the size of the Disneyland is very large. Although the construction cost was lower than expected as mentioned in the above part, but the high maintenance cost should not be neglected. However, French government did not provide long term subsidy to the park to cover the high maintenance cost and therefore Disneyland Paris have to spend a lot in the maintaining and repairing the facilities (include hotel, transportation and the buildings in the park). In addition, they needed to hire more staffs to facilitate the maintenance projects. Economic Status of Europe
During the opening time of Disneyland Paris, the …show more content…
The failure of the decision making of Disneyland could help reminding the management of all the companies who planned to expand their business by investing should think more deeply before making the final decision. And all of them should remember that they could not only focus on the benefit in short term and should do more In-depth market research about the cultural factors, economic factors, legal aspects etc to get a more comprehensive view before confirming their investment …show more content…
However, when the company was expanding to European, they modified various aspects to be suitable for the European market. “The re-structuring of Disneyland was particularly to emphasize and attribute the image of America as Wild West,” (Aupperle & Karimalis, 2001). Research studies indicate that the Wild West portrays a positive reputation for the Europeans because both the hotels and rides were designed to reflect this image. Although, in the beginning, some of the French politicians were against the construction of Disneyland Paris they, therefore, emphasized on the European heritage of Disney by incorporating Cinderella and Snow White in Europe. Other changes were particularly made on the management systems with additional diversions such as films and entertainment to reduce queues because the French guests were intolerant to long