Deezer Expansion: Partnerships and acquisitions
What is Deezer?
Deezer is a French company that offers an online platform and app for computers, home speakers, stereo system vehicles, smartphones and tablets available in Appstore, windows 10App and google play, with a huge variety of songs as streaming music, which allowed people to hear music online and offline also direct connection with Facebook, file sharing and blogs of multi-local music and entertainment with the vision to keep In closer contact the music to their worldwide subscribers or what they like to call music fans. Deezer is headquarter in Paris with offices that has a gym, a garden and a wall with all autographs of artist that come by the office and offer private concerts, in …show more content…
This strategy consisted in collaboration of both parts, the Deezer`s part was to create value on the products that Orange offer, by giving the privilege of having the premium service on their devices to their customers; and to the other side Orange advertise and pay royalties to them, This arrangement was that important to Orange as they decided it was prudent to invest in this company with a great future for both parties, and with “an amount of 100 million euros in January 2016”2 to make part of it not only as a partnership but also as an investor and make part of the company and represented a huge move for …show more content…
• AT&T (2015): through this company Deezer is going to available to promote in the U.S. by offering the service on the products that belong to this America company like Criket and acquiring all the assets of it call Muve Music, the music play service of AT&T and getting all the music list and subscribers information of it to know how the customers behave in this market.
• Bose (2014): having as an ally the most respected Home audio company in the states would brought benefits by giving them the opportunity to connect their product to the Deezer streaming music service and giving consumers an especial premium price of $4.99 each month for a year, a promotion that Bose only could offer.
• Lyricfind (2014): for the French-based company is important to always add value to their service so what they decided to do was to add the lyrics of their streaming music and Lyrics –along by just the touching of a button.
• Tigo (2013): this alliance has one of the most important because it gave the entering mode to African and Hispanic America markets in countries like Ghana and Colombia, with reciprocate deal, by adding a new value preposition to the Tigo service in exchange of
What is Deezer?
Deezer is a French company that offers an online platform and app for computers, home speakers, stereo system vehicles, smartphones and tablets available in Appstore, windows 10App and google play, with a huge variety of songs as streaming music, which allowed people to hear music online and offline also direct connection with Facebook, file sharing and blogs of multi-local music and entertainment with the vision to keep In closer contact the music to their worldwide subscribers or what they like to call music fans. Deezer is headquarter in Paris with offices that has a gym, a garden and a wall with all autographs of artist that come by the office and offer private concerts, in …show more content…
This strategy consisted in collaboration of both parts, the Deezer`s part was to create value on the products that Orange offer, by giving the privilege of having the premium service on their devices to their customers; and to the other side Orange advertise and pay royalties to them, This arrangement was that important to Orange as they decided it was prudent to invest in this company with a great future for both parties, and with “an amount of 100 million euros in January 2016”2 to make part of it not only as a partnership but also as an investor and make part of the company and represented a huge move for …show more content…
• AT&T (2015): through this company Deezer is going to available to promote in the U.S. by offering the service on the products that belong to this America company like Criket and acquiring all the assets of it call Muve Music, the music play service of AT&T and getting all the music list and subscribers information of it to know how the customers behave in this market.
• Bose (2014): having as an ally the most respected Home audio company in the states would brought benefits by giving them the opportunity to connect their product to the Deezer streaming music service and giving consumers an especial premium price of $4.99 each month for a year, a promotion that Bose only could offer.
• Lyricfind (2014): for the French-based company is important to always add value to their service so what they decided to do was to add the lyrics of their streaming music and Lyrics –along by just the touching of a button.
• Tigo (2013): this alliance has one of the most important because it gave the entering mode to African and Hispanic America markets in countries like Ghana and Colombia, with reciprocate deal, by adding a new value preposition to the Tigo service in exchange of