Case Study Of Company G: 1-Year Marketing Plan

1989 Words 8 Pages
Register to read the introduction… Before your product came out, how did consumers solve the problem your product addresses? What other alternatives do they have?
To learn more about Porter’s Five Forces Model, please see chapter 2 of the assigned text, or utilize the “Course Search” function using the keywords of “Porters Five Forces.”
SWOT Analysis
In this section, you will complete a SWOT analysis for Company G. It is important to note that this analysis is not product specific. Instead, you will identify strengths and weaknesses of Company G, along with opportunities and threats in the external environment. Information for the SWOT analysis is both given and assumed. To learn more about a SWOT analysis, please see chapter 2 of the assigned text, or utilize the “Course Search” function using the keyword “SWOT.”
This section is designed to summarize the analysis in a table, followed by more detailed explanations of each item. Please see specific instructions in the four sections below the table.
STRENGTHS *indicates core competency
Strength 1*
Strength
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Price Objective
Identify a price objective that is specific, measurable (includes a number), achievable, realistic, and time-bound (has a due date).
Place Objective
Identify a place objective that is specific, measurable (includes a number), achievable, realistic, and time-bound (has a due date).
Promotion Objective
Identify a promotion objective that is specific, measurable (includes a number), achievable, realistic, and time-bound (has a due date).
Marketing Strategies and Implementation

Marketing Strategies
The task instruction is to describe three distinct strategies for each of the following marketing mix elements that are appropriate for the target market and supportive of the related objective: product, place, price, and promotion. The 12 total strategies should be consistent with and supportive of each other.
To learn more about strategies, please see the assigned text, chapters 6 (product), 7 (product), 8 (place), 9 (place), 11 (promotion), 12 (promotion), 13 (promotion), and 15 (price), or utilize the “Course Search” feature using the keywords “marketing strategies.”
Product
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Name and describe your second promotion strategy here.
Name and describe your third promotion strategy here.

Explanation of Strategies
In a separate paragraph explain why the above strategies you have listed are the best strategies to achieve your stated objectives. As opposed to describing each strategy individually, instead discuss how the strategies work together to help Company G reach the stated marketing objectives and reach the target market effectively.

Marketing Implementation
The task instruction is to describe one implementation tactic for each of the strategies identified above. Include a due date and responsible party for each implementation tactic. The tables below provide a simple way to present each tactic, along with the associated due date and responsible party. Please list your tactics in the same order as the strategies above (e.g., the first product tactic should align with the first product strategy, the second tactic align with the second strategy).
Remember that tactics are specific action tasks associated with the strategies, not simply a restatement of the strategy. It is recommended that each tactic begin with an action word (e.g., design, research, create, hire,

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