Chobani Greek Yogurt Company Business Analysis

Chobani is a Greek yogurt company founded in the United States of America by a Turkey business man named Hamdi Ulukaya. Chobani Greek Yogurt is doing pretty well in business by looking at the data about the company’s performance. According to Wall Street Journal, Chobani reached peak in 2012 with approximately 58% share of the U.S. Greek-Yogurt market (Gasparo 2015); meanwhile, Chobani had grew $1 billion in annual revenue. On the other hand, Chobani is the number one recommended yogurt brand in the U.S due to the reason that they are serious about the quality control of the finished products and the resource of the raw material that they use to make the yogurt. Chobani only uses milk from reginal farms, authentic straining process to make …show more content…
It is a global private equity investment. TPG identify themselves as “investors who provide the capital, expertise, and support our partners need to reach their full potential and create greater possibilities” (TPG 2016). In 2014, TPG invested $750 million into Chobani Inc. because TPG believe that investing Chobani would benefit both Chobani and TPG. Chobani is really strict with the quality of the product that they provide to their customers, therefore the expenses of the company are higher than their competitors. With the investment from TPG, it allows Chobani have more budget on new innovation without cutting the budget of quality control. Chobani claimed that they would expand its portfolio and invest on oversea markets in Asia and Latin America (Welnmann 2014), with this $750 capital, they could easily have done that without worry about if their asset of company. Also, TPG investment “increases their resources to build their momentum, fund our exciting new innovations and reach new people” (Welnmann 2014). Overall, TPG private investment film helps the growing of Chobani brand, meanwhile, TPG will have voting right in the director board, which might have effect on Chobani’s decision over their new innovation of other decisions that might affect Chobani. However, TPG executive succeed Hamdi Ulukaya became Chobani’s interim president and chief operating officer, TPG will have long term effect on Chobani due to placement of …show more content…
On April 2016, 2000 full time worker employees of Chobani receive equivalent 10% of Chobani’s stock from the founder Hamdi Ulukaya (Storm 2016). The gave away of ownership stake always have message behind the action. In this case, Ulukaya want to send the message to his employees that the stock was awarded to them because of their hard working. Ulukaya thinks that he will not as wealthy as he is nowadays without his employees’ dedication, he wants them to be partners of his. In addition, Chobani donate 10% of its profit to charity (Noguchi