Case Study Of Celebrity Collaborationss In The Fashion Industry

1808 Words 8 Pages
This case aims to offer a better understanding of celebrity collaborations in the fashion industry; specifically, strategic partnerships between well-known celebrities and cosmetics brands will be examined in-depth. The approach taken comprised of a thorough analysis, as well as, reviews of timely and relevant strategic collaborations found in the literature and empirical findings in past collaborations. Qualitative research and secondary data was collected to create this report. The findings of this research suggest that there are positive outcomes in these types of collaborations. Another important finding of this research is that such collaborations are not common, and not enough stakeholders and investors are taking advantage of them. The …show more content…
For instance, Caitlyn Jenner’s collaboration with M.A.C. makeup will be evaluated. Jenner’s values directly correspond with brands that wish to positively affect consumers to drive product demand. Specifically, Jenner has a large following of people who value her courageous actions and determination to be herself. This case will examine and identify empirical and theoretical evidence by relating information learned in Strategic Consumer Insights in the Fashion Industry. Using this information, the case will evaluate collaborations between celebrities and various brands, similar to Jenner’s collaboration with M.A.C. makeup. Other philanthropic collaborations include Victoria Beckham’s collaboration with Estée Lauder, as well as Gwen Stefani’s collaboration with Urban Decay Cosmetics. These will be assessed based on their success of reaching higher market …show more content…
Using quantitative statistical analysis and data derived from past collaborations, marketing analytics will generate evidence regarding their success. This research will bring to light the importance of how consumers are driven to buy a product based on their attitude towards the celebrity and the brands they collaborate with. This research will also examine how many collaborations have been successful in the past and why. This use of quantitative research will help marketers recognize the systematic empirical investigation of observable phenomena impacting market share and social corporate

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