MODELING SOCIAL RESPONSIBILITY 5
Burt?s Bees: Modeling Social Responsibility
Brian Tan
California Institute of Advanced Management (CIAM)
Author Note This paper is being submitted on May 20, 2016, for James Dorsett?s IB 501 International Business course.
MODELING SOCIAL RESPONSIBILITY 1 Burt?s Bees: Modeling Social Responsibility
Helping others has always been seen as a noble pursuit, however, it isn?t necessarily the most profitable. Traditional logic would lead one to believe that, the resources and time that are diverted to help someone else, could have been allocated to furthering oneself or one?s own agenda, thus making the act of seeking the benefit of others a zero-sum game. The benefit of others …show more content…
On their website, Burt?s Bees states, ?we?ve committed ourselves to a policy of sending zero waste to landfill. With over 350 employees in three facilities, not a single piece of garbage goes to the dump?Each month, our employees diligently volunteer to check over 200 recycling, composting, and waste to energy bins, ensuring everything is sorted properly.? (Operations, n.d.). Interestingly enough, the website specifies that the employees volunteer their time to ensure that this process is carried out, however, it would seem that the company culture of doing things for the greater good is more than just a slogan.
Burt's Bees has also made efforts to mitigate the consumption of electricity in all of their facilities. Through the usage of energy-efficient lighting, resource management software to ensure conservation of energy, and energy-efficient production equipment, Burt?s Bees is reducing the amount of energy they are using to produce their product, thereby reducing the impact they are having on the
Burt?s Bees: Modeling Social Responsibility
Brian Tan
California Institute of Advanced Management (CIAM)
Author Note This paper is being submitted on May 20, 2016, for James Dorsett?s IB 501 International Business course.
MODELING SOCIAL RESPONSIBILITY 1 Burt?s Bees: Modeling Social Responsibility
Helping others has always been seen as a noble pursuit, however, it isn?t necessarily the most profitable. Traditional logic would lead one to believe that, the resources and time that are diverted to help someone else, could have been allocated to furthering oneself or one?s own agenda, thus making the act of seeking the benefit of others a zero-sum game. The benefit of others …show more content…
On their website, Burt?s Bees states, ?we?ve committed ourselves to a policy of sending zero waste to landfill. With over 350 employees in three facilities, not a single piece of garbage goes to the dump?Each month, our employees diligently volunteer to check over 200 recycling, composting, and waste to energy bins, ensuring everything is sorted properly.? (Operations, n.d.). Interestingly enough, the website specifies that the employees volunteer their time to ensure that this process is carried out, however, it would seem that the company culture of doing things for the greater good is more than just a slogan.
Burt's Bees has also made efforts to mitigate the consumption of electricity in all of their facilities. Through the usage of energy-efficient lighting, resource management software to ensure conservation of energy, and energy-efficient production equipment, Burt?s Bees is reducing the amount of energy they are using to produce their product, thereby reducing the impact they are having on the