Blockbuster Case Study Of Netflix

The first Blockbuster that was established was in Dallas Texas and opened October 19, 1985, and the original owner was David cook. David Cook owned a business before blockbuster that provided computer software services to an oil company. David later sold that business and ceased the opportunity in the video retail industry, the first store opened was said to have over 8,000 VCR tapes on shelves and a computer checkout system. David's business plans had succeeded and the following year he opened 3 more stores. A year later 1987 David cook sold part of his Business to the owner and founder of a Waste management incorporation named Wayne Huizenga later on that year David left the company and Wayne assumed full ownership of Blockbuster. Wayne later that year moved the headquarters to fort Lauderdale, Florida and under Wayne's leadership Blockbuster aggressively pursued an expansion plan taking control of …show more content…
But John turned it down because John said it was "A Very Small niche Business" . And now Netflix is worth over $32 billion dollars.People now would say that John is stubborn and should have bought Netflix Because his Business would still be up and running and that would have been the smartest business negotiation of the century and I would totally agree, but others would say otherwise. And as the years went past more and more online video/ movie streaming company's and websites stared to really take a toll on Blockbusters money coming in and customers they figured out how much easier and cheaper it was to buy or rent movies online Blockbuster should have came together with and online retail movie department in order to take bigger steps to greater