Vendor/Retailer Relations
Vendors prefer fast-moving products which do not block their capital or space. Margins also play a major role and it can be achieved by selling huge volume of water bottles. Vendor instead of keeping unknown brands that has low sales, they tend to keep well-known brands that give high volume sales. In the case of Bisleri it gives the retailers a profit margin of about 25%. A bottle of 20 liter Bisleri that costs Rs. 80 is supplied to the retailer at a price of Rs. 60 to Rs. 65.
The key for a good retailer relationship involves visiting the retailer twice or thrice and building a relation. The company also offers special discounts and promotional schemes. Also an extended company support is provided to its retailer …show more content…
This ban may not be a last point, it may be lead to a start of serious chain of actions by government who may ban bottled water industry which uses a lot of plastic bottle due which the environment will get destroyed in future and become incapable to provide for future generations. There is a dire need now for Bisleri to develop a strategy to regain its reputation by not using any non-biodegradable plastics.
Statement of Objectives
• To develop a strategy to make a break through system or packaging for Bisleri water bottle which don’t involve any kind of non-biodegradable material
• To implement the strategy simultaneously regional wise starting with metros in south, north, central, west and finally eastern distribution centers.
• Implementation should not take more than 6 months for implementing
• To determine the impact of strategy on pricing of Bisleri water
Decision Criterions
• Establish and implement the strategy in 2000 outlets in first month to 5000 outlets in second month and almost in 90% distribution outlets in third …show more content…
Also modular vending machines can be installed in places like railway stations and roadside stalls. Here the concept was to have Bisleri tanks/ machines which dispense water on the introduction of a coin in the slot. The user will enter the money and push a button on the machine and a stream of Bisleri water would be the result. This would require people to carry their own mugs and bottles and can be used for the purpose of refilling, thus causing less litter as
Vendors prefer fast-moving products which do not block their capital or space. Margins also play a major role and it can be achieved by selling huge volume of water bottles. Vendor instead of keeping unknown brands that has low sales, they tend to keep well-known brands that give high volume sales. In the case of Bisleri it gives the retailers a profit margin of about 25%. A bottle of 20 liter Bisleri that costs Rs. 80 is supplied to the retailer at a price of Rs. 60 to Rs. 65.
The key for a good retailer relationship involves visiting the retailer twice or thrice and building a relation. The company also offers special discounts and promotional schemes. Also an extended company support is provided to its retailer …show more content…
This ban may not be a last point, it may be lead to a start of serious chain of actions by government who may ban bottled water industry which uses a lot of plastic bottle due which the environment will get destroyed in future and become incapable to provide for future generations. There is a dire need now for Bisleri to develop a strategy to regain its reputation by not using any non-biodegradable plastics.
Statement of Objectives
• To develop a strategy to make a break through system or packaging for Bisleri water bottle which don’t involve any kind of non-biodegradable material
• To implement the strategy simultaneously regional wise starting with metros in south, north, central, west and finally eastern distribution centers.
• Implementation should not take more than 6 months for implementing
• To determine the impact of strategy on pricing of Bisleri water
Decision Criterions
• Establish and implement the strategy in 2000 outlets in first month to 5000 outlets in second month and almost in 90% distribution outlets in third …show more content…
Also modular vending machines can be installed in places like railway stations and roadside stalls. Here the concept was to have Bisleri tanks/ machines which dispense water on the introduction of a coin in the slot. The user will enter the money and push a button on the machine and a stream of Bisleri water would be the result. This would require people to carry their own mugs and bottles and can be used for the purpose of refilling, thus causing less litter as