Bioharmonie: Massage Therapy Case Study

Defined as a good, a service, or an idea, consisting of a bundle of tangible or intangible attributes (Kerin, 2015, p. 171). BioHarmonie is a home-based, therapeutic massage therapy business. Our therapists focus on the medical benefits of massage techniques and use their skills to treat ailments diagnosed by licensed medical professionals. These ailments include sports injuries, arthritis, muscle pain or circulatory issues and patients affected by cancer. We also offer massages that can also be used to help with anxiety issues or to relieve headaches. Traditional massage is practised, as well as some specialisations like Thai Foot Massage, Hot and Cold Jade Stone Massage and Manual Lymphatic Drainage. BioHarmonie particularly specialises in working with vulnerable patient populations such as cancer patients, massages for Cancer Remission, with a signed consent from Oncologist. We also offer an extended care therapy sessions for those not able to leave their homes or those with extremely limited mobility. A peaceful, comfortable environment is offered, where padded massage table with added extra attachments or cushions, such as a face rest is used.The use of body modification equipments such as body rollers are used while performing the massage. Natural Oil’s, allergy free oil or the option of …show more content…
151).” For BioHarmonie to attract the primary target market the marketers need to have a clear understanding on what drives their consumers, and what does not. The target market profile is made up of four segmentation variables (1) Geographic’s, (2) Demographics, (3) Psychographics, and (4) Behaviouristics (Kerin, 2015, p. 151). BioHarmonie will provide their patients with assessment, treatment, inhibition and the utilization of array of manual therapy techniques and modalities in the interest of myofascial and musculoskeletal