Bagman
Valuable Rare Imperfectly Imitable Organized to Capture Value Result
Product
(Backpacks, Bags & Luggage) YES Specialize in Custom Made Bags & Ready Made Bags, innovative, functional and quality bags NO
They don’t have special technology that makes their product unique.
Parity
Assessment for product:
Bagman offers products such as backpacks, bags and luggage that Specialize in Custom Made Bags & Ready Made Bags, innovative, functional and quality bags though there bags lack innovative technology that make it a parity.
Valuable Rare Imperfectly Imitable Organized to Capture Value Result
Price
(3295-795) YES
To generate profitable pricing. NO
Reasonable pricing compared to competitors
Parity
Assessment for product:
Bagman …show more content…
Demonstrating effective distribution channels this is Nike’s sustainable competitive advantage. Valuable Rare Imperfectly Imitable Organized to Capture Value Result
Promotion
(Advertise & campaigns and market expansion strategies.) YES
To create strong branding. YES has become a social symbol and its logo is identifiable only to Nike. YES has a strong brand positioning. YES continues to grow its network through their marketing activities.
Sustainable Competitive Advantage
Assessment for promotion:
To maintain its brand positioning Nike is highly investing on its marketing activities which evident on the current market, there promotion is a sustainable competitive advantage.
Adidas
Valuable Rare Imperfectly Imitable Organized to Capture Value Result
Product
(Shoes, Clothing & Gear accessories) YES
Leaders on innovating products focused on sports: soccer, rugby, athletics and basketball. YES
Have rare new technology on creating sport items that adds value. NO
Imitations of products are rampant in the market.
Temporary Competitive Advantage
Assessment for …show more content…
YES
Location is a key success factor of a business.
Sustainable Competitive Advantage
Assessment for place:
Adidas is a global brand with distributions channels such as Adidas retail stores, consignment, e-commerce, Shop-in-Shop, Mono-branded Franchise Stores and Co-branded Stores & Sports Organization. This distribution channels are effective and a sustainable competitive advantage for Adidas.
Adidas
Valuable Rare Imperfectly Imitable Organized to Capture Value Result
Promotion
(Advertise & campaigns and sponsorship with sports associations) YES
To create strong branding and relate to target market. YES has become a social symbol and its logo is identifiable only to Adidas. YES has a strong brand positioning. YES continues to grow its network through their marketing activities.
Sustainable Competitive Advantage
Assessment for promotion:
Adidas has various marketing activities such as advertisements & campaigns and sponsorship with sports associations. There promotion partners are UEFA, FIFA, NBA, NFL, NHL. Most of there marketing activities are centered to sports athlete. There promotional strategy is a sustainable competitive
Valuable Rare Imperfectly Imitable Organized to Capture Value Result
Product
(Backpacks, Bags & Luggage) YES Specialize in Custom Made Bags & Ready Made Bags, innovative, functional and quality bags NO
They don’t have special technology that makes their product unique.
Parity
Assessment for product:
Bagman offers products such as backpacks, bags and luggage that Specialize in Custom Made Bags & Ready Made Bags, innovative, functional and quality bags though there bags lack innovative technology that make it a parity.
Valuable Rare Imperfectly Imitable Organized to Capture Value Result
Price
(3295-795) YES
To generate profitable pricing. NO
Reasonable pricing compared to competitors
Parity
Assessment for product:
Bagman …show more content…
Demonstrating effective distribution channels this is Nike’s sustainable competitive advantage. Valuable Rare Imperfectly Imitable Organized to Capture Value Result
Promotion
(Advertise & campaigns and market expansion strategies.) YES
To create strong branding. YES has become a social symbol and its logo is identifiable only to Nike. YES has a strong brand positioning. YES continues to grow its network through their marketing activities.
Sustainable Competitive Advantage
Assessment for promotion:
To maintain its brand positioning Nike is highly investing on its marketing activities which evident on the current market, there promotion is a sustainable competitive advantage.
Adidas
Valuable Rare Imperfectly Imitable Organized to Capture Value Result
Product
(Shoes, Clothing & Gear accessories) YES
Leaders on innovating products focused on sports: soccer, rugby, athletics and basketball. YES
Have rare new technology on creating sport items that adds value. NO
Imitations of products are rampant in the market.
Temporary Competitive Advantage
Assessment for …show more content…
YES
Location is a key success factor of a business.
Sustainable Competitive Advantage
Assessment for place:
Adidas is a global brand with distributions channels such as Adidas retail stores, consignment, e-commerce, Shop-in-Shop, Mono-branded Franchise Stores and Co-branded Stores & Sports Organization. This distribution channels are effective and a sustainable competitive advantage for Adidas.
Adidas
Valuable Rare Imperfectly Imitable Organized to Capture Value Result
Promotion
(Advertise & campaigns and sponsorship with sports associations) YES
To create strong branding and relate to target market. YES has become a social symbol and its logo is identifiable only to Adidas. YES has a strong brand positioning. YES continues to grow its network through their marketing activities.
Sustainable Competitive Advantage
Assessment for promotion:
Adidas has various marketing activities such as advertisements & campaigns and sponsorship with sports associations. There promotion partners are UEFA, FIFA, NBA, NFL, NHL. Most of there marketing activities are centered to sports athlete. There promotional strategy is a sustainable competitive