Case Study Of Aeon Company

Improved Essays
Part A – CSR Practices in Malaysia
1) Introduction of AEON CO. (M) BHD. AEON CO. (M) BHD. is a top retailer in Malaysia which established on 15 September 1984. Under review it has an aggregate income of RM3.51 billion for the financial year. AEON CO. (M) BHD. (AEON or the Company) was set up due to Malaysian Prime Minister Dato' Seri Dr. Mahathir's invitation to help them modernize the retailing business in Malaysia. The ‘AEON’ name today is now common in the daily life of the Malaysians as well as foreigners, particularly because of its association with the AEON Group of Companies and other supporter companies. AEON is mainly a General Merchandise Stores (GMS) but is expanding to large shopping centers (SC) in the commercial area. (Anon,
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(M) BHD. covered the 5 main key areas which included: Workplace, Marketplace, Community, Environment and Education which aim to create and deliver a better society.
Workplace
Employees is an important element of success for an organization. AEON's MTRT (Management Trainee & Retail Trainee) programme offers opportunities for fresh graduates to be part of the AEON family. (Anon, 2011) To make sure every single employees of AEON Company is working at their peak condition in a comfortable environment they had provided internal training and on-the-job coaching conducted by experienced senior staff, external training courses and seminars conducted by professionals. For its store and shopping center managers, AEON Business School, an in-house training programme, was established in 2012 to further enhance their skill sets and equip them with more leadership and management skills. (Anon, 2011) The Company also provides uniforms, food allowance, medical services and surgical insurance for their workers. The Company's STEP (Service Transformation for Excellent Performance) programme, a customer service culture initiative, is also currently on-going and aims to ensure that the customer service levels exceed customer expectations. (Anon,
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Sum of RM 450,000 was allocated by MAF to three schools in rural areas of Sarawak under the new Basic Education Support Programmed (BEST) selected by the Ministry of Education. The projects carried out at Sekolah Kebangsaan Serabak in Sarikin, Sekolah Kebangsaan Pedaun Bawah in Bau and Sekolah Kebangsaan Tembawang, also in Bau, involved construction of new library and hall, upgrading classrooms, setting up audio visual room, renovation of canteen and purchase of furniture and equipment, in order to create a more comfortable, conducive learning environment for the students. (Anon,

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