Overview In this project, it is aimed to produce a new marketing project for Abdi İbrahim Brand and its new product. The product is going to a new pill for autistic children and provides decreasing in behavioral symptoms of the disorder. In the first part, particular analyses of the brand are going to be conducted. After that, target audience and goals are going to be determined, and last of the marketing mix elements that are related to the brand and product is going to be determined. this paper is going to provide a deeper understanding about how a marketing mix strategy is produced in brief way.
1. Analyses Toward the Brand In the issue of developing a strategy, the brand and its environment should be known and understood …show more content…
Goals and Objectives for Marketing Strategy In the case of qualitative goals of our project, it aims to inform individuals about the details and scientific side of autism disorder and provide deeper understanding for parents who have autistic children. Also, better recognition and awareness levels are purposed to provide to all of the related public. In the issue of quantitative goals, it purposed to increase sales in %5, market share %3 and financial profit in %1 with the emergence of this new product. In addition to this case, this product is going to be the first Turkish one in middle east, that provides decreasing in behavioral symptoms of autism. Due to higher level of integration of autistics, behavioral deficits are not seen as really huge problems, however, in order to provide a better living conditions and life cycle, they should be also treated by medication. Therefore, our product will help this case, and also, derived from foundation of Roche in 2011, in America.
3. Marketing Strategy and Tactics …show more content…
Because, in Turkey, it is forbidden to apply medication advertising, therefore, we have to implement intensive operations to increase the awareness. In details, there will be intensive public spot about the information and detailed understanding of autism in Television, newspapers and youtube channels. Also, conferences for parents, doctors and nurses will be separately organized in each months after the presentation of the medication. Also, the medication is going to be entered to the market with a huge launching operation and, many of health related writer and hospital managers are going to be invited. Also, health, children, autism, caring and saving autism concepts will be paid in social media and our advertising operations are going to be applied through usage of hastahgs. Additionally; we are going to create a social responsibility operation with Tohum Austism Insitution in order to help these kinds of individuals in terms of living conditions. Last of all; we are going to open a new blog that parents and relatives of autistic people could share their ideas and experiences and directly contact with our health professions and ask their questions, and also, in our website, we will upload many article about autism in order to
1. Analyses Toward the Brand In the issue of developing a strategy, the brand and its environment should be known and understood …show more content…
Goals and Objectives for Marketing Strategy In the case of qualitative goals of our project, it aims to inform individuals about the details and scientific side of autism disorder and provide deeper understanding for parents who have autistic children. Also, better recognition and awareness levels are purposed to provide to all of the related public. In the issue of quantitative goals, it purposed to increase sales in %5, market share %3 and financial profit in %1 with the emergence of this new product. In addition to this case, this product is going to be the first Turkish one in middle east, that provides decreasing in behavioral symptoms of autism. Due to higher level of integration of autistics, behavioral deficits are not seen as really huge problems, however, in order to provide a better living conditions and life cycle, they should be also treated by medication. Therefore, our product will help this case, and also, derived from foundation of Roche in 2011, in America.
3. Marketing Strategy and Tactics …show more content…
Because, in Turkey, it is forbidden to apply medication advertising, therefore, we have to implement intensive operations to increase the awareness. In details, there will be intensive public spot about the information and detailed understanding of autism in Television, newspapers and youtube channels. Also, conferences for parents, doctors and nurses will be separately organized in each months after the presentation of the medication. Also, the medication is going to be entered to the market with a huge launching operation and, many of health related writer and hospital managers are going to be invited. Also, health, children, autism, caring and saving autism concepts will be paid in social media and our advertising operations are going to be applied through usage of hastahgs. Additionally; we are going to create a social responsibility operation with Tohum Austism Insitution in order to help these kinds of individuals in terms of living conditions. Last of all; we are going to open a new blog that parents and relatives of autistic people could share their ideas and experiences and directly contact with our health professions and ask their questions, and also, in our website, we will upload many article about autism in order to