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Case Study: Norwest Architectural Millwork

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To achieve the desired goal of increasing customer base by 5% and sales of Kitchen fabrication by 10%, the company will need to utilise quality positioning. The company should use this tool to focus on the differentiation in quality of craftsmanship and customer service in which Norwest Architectural Millwork maintains in comparison to the industry competitors. Norwest must maintain the high quality products while creating a one on one customer service experience. The company must display previous work and customer reviews throughout their site to display this differentiation to users. Below you will find a perceptual map depicting various local market competitors and the quality and customer service provides in comparison to Norwest Architectural

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