Case Study: New Belgium

Decent Essays
New Belgium promotes the lessening of our carbon footprint. Upon one year employee anniversary, each employee receives a new “cruiser” style bike. This is to encourage employees to seek alternate modes of transportation for their daily commute. Even their CEO, Kim Jordan bikes the three miles from her home to the office. (www.entrepreneur.com, 2009) New Belgium has formed a political action committee to encourage government regulation to support their commitment to sustainability. They hope by lobbying with government officials to discourage practices such as fracking based on possible contamination to ground water, which is essential to their products. (www.coloradoindependent.com, 2014) These types of involvement not only promote their

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