One way integrative culture would represent in this case about high concern of the performance in this company would be, how environment friendly they are. One example that represents this role is when Belgium was the first fully wind-powered brewery in the United States (438). The role that New Belgium’s founders played in developing the organization and ethical culture of the company, are values-based ethics culture (191). The Lebesch’s played their roles are when they were making the core values and beliefs stating the roles, environmentally concerned, and socially responsible for their brewer. It is amazing that Belgium values have barely changed in the last 20 year, and as the book said, the values are still as meaningful as they were
