Case Study : New Belgium Brewery Essay

1630 Words Oct 19th, 2016 7 Pages
There are many things that need to be considered before New Belgium brewery decides whether or not to go through with this accreditation. They need to find out who their stakeholders are in this situation and what environment will benefit the most amount of people. The processes in which New Belgium makes decisions is a crucial part of their business model and having this certification might change that. Also they need to assess ethical theories their company operates in and if the certification’s theories aline with the same theories. Finally they need to see how the certification will affect their triple bottom line.
The employees are the first major stakeholder that we have to account for when making the decision of whether to get a B-Corp. certification. New Belgium Brewery unlike other major breweries within the United States operates with an ESOP (Employee Stock Ownership Plan) which means that the every employee owns a piece of the company. This creates a much different sense of employee job satisfaction than your typical brewing company because the employees feel sense of ownership. This sense of ownership gives the employees more motivation to achieve a triple bottom line because any gains the company makes the employees reap the benefits. Along with a very strong communication channel employee ideas are always heard and implemented if deemed acceptable. Furthermore the employees have been extremely accepting to New Belgium Brewery’s core values of sustainability…

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