Mr Price Sport
Mr price sport is part of the big Mr price company known for providing good products and services . It is an organisation that keep on growing without focusing on the marginal returns . I will discuss all the internal and external environments aspects that is related to Mr price sport . A SWOT analysis will be completed to show the strength and weakness of the business as well as their opportunities and threats . For the external environment the challenges faced by Mr price sport will be analysed using the porters five force model and PESTLE .
Background of the company
Mr price is a publicly traded traded retail company based in South Africa . Founded in 1885 , it has been traded on the Johannesburg securities exchange since …show more content…
All the Mr price are each of them specialized in one thing and Mr price sport is specialized in sports equipment . It offers offers soprtswear so they have a specific target market which is a good strategy for the Mr price group limited . They are on a wide surface so they are is lot of the areas , that facilitate their sales . They offer local designers a chance to collaborate with them so they also use the resources of the country . Mr price is also known for its basic and convenience . Mr price sport don 't only of certain group ages they have equipment for all group ages so they have a greater target market . They also have a strong advertising which is realistic and current . They have their own brand and it is a strong brand in South Africa …show more content…
They can rebrand and refresh their store and less clutter . Improve service in store . They can also improve on their soccer and basketball equipment cause they barely have anything for these sports . They can start selling new products and make their own product which should be unique so that no one can copy it . Expand into foreign markets .
Threats
Mr price have big competitors like sports and warehouse or sportscene . There is also economic factors that can affect them like fuel and labour cost . Copying too directly . Their perception can be a threat as well which is cheap and cheerful . There can also be a change in customer taste or maybe customer might leave them cause they disappointed . There is also things like trends . Misleading advertising for a poor quality product .
Porters five forces
Level of rivalry in the market
Mr price sport must know what his competitors are doing and how they doing it . By doing that they can find a sectorwhere the competitors are not performing well and that can present an opportunity for them to make more profit or by identifying areas where competitors are doing well can be an indicator of threat to the business requiring the implementation of a tactic to avoid losses so that customer won 't change their mind and go to the competitors . Mr price sport can also compare their product with competitors to know where they have to improve
Mr price sport is part of the big Mr price company known for providing good products and services . It is an organisation that keep on growing without focusing on the marginal returns . I will discuss all the internal and external environments aspects that is related to Mr price sport . A SWOT analysis will be completed to show the strength and weakness of the business as well as their opportunities and threats . For the external environment the challenges faced by Mr price sport will be analysed using the porters five force model and PESTLE .
Background of the company
Mr price is a publicly traded traded retail company based in South Africa . Founded in 1885 , it has been traded on the Johannesburg securities exchange since …show more content…
All the Mr price are each of them specialized in one thing and Mr price sport is specialized in sports equipment . It offers offers soprtswear so they have a specific target market which is a good strategy for the Mr price group limited . They are on a wide surface so they are is lot of the areas , that facilitate their sales . They offer local designers a chance to collaborate with them so they also use the resources of the country . Mr price is also known for its basic and convenience . Mr price sport don 't only of certain group ages they have equipment for all group ages so they have a greater target market . They also have a strong advertising which is realistic and current . They have their own brand and it is a strong brand in South Africa …show more content…
They can rebrand and refresh their store and less clutter . Improve service in store . They can also improve on their soccer and basketball equipment cause they barely have anything for these sports . They can start selling new products and make their own product which should be unique so that no one can copy it . Expand into foreign markets .
Threats
Mr price have big competitors like sports and warehouse or sportscene . There is also economic factors that can affect them like fuel and labour cost . Copying too directly . Their perception can be a threat as well which is cheap and cheerful . There can also be a change in customer taste or maybe customer might leave them cause they disappointed . There is also things like trends . Misleading advertising for a poor quality product .
Porters five forces
Level of rivalry in the market
Mr price sport must know what his competitors are doing and how they doing it . By doing that they can find a sectorwhere the competitors are not performing well and that can present an opportunity for them to make more profit or by identifying areas where competitors are doing well can be an indicator of threat to the business requiring the implementation of a tactic to avoid losses so that customer won 't change their mind and go to the competitors . Mr price sport can also compare their product with competitors to know where they have to improve