Case Study: Mid-West Family Broadcasting

Improved Essays
- What is the job/company? Where are they located?
The job I will like to achieve will have to be Broadcasting, the company is called Mid-west Family Broadcasting and is located Madison, Wisconsin. This company is a radio and broadcasting company that works with different radio stations around the local area. All decisions are made locally in order to appropriately address market changes, producing the best results for local business. Mid-West Family Broadcasting is NOT just radio. We help clients be consistent with their brand promise through all platforms of delivery including digital, events, promotions, and social media.

- What are the values/mission of the company?
This company was found in In 1956, by William E. Walker, never sought to own control of any station. Instead associate with ”capable ambitious people who have been encouraged to acquire a stock interest, so they always working together for a station’s welfare, knowing that when a station serves it’s community well, it is bound to profit accordingly.”
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We are focused on fostering relationships with our communities, our listeners, and our advertisers. In addition, we will grow people in each market with an eye toward potential market expansion in the future.

- What does the culture seem like?
The culture is every one to the employers and it isn’t a boring place. Is a place where decisions affecting the company and the community should not be dictated from out of town. It’s a local radio stations that’s trying to bring the community together for entertainment. The Mid-West Family Broadcasting is not product driven , They are people driven .

- Would you like working for this company based on its culture? Why or Why

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