Essay about Case Study - Marketing for Hospitality and Tourism

1577 Words Sep 25th, 2013 7 Pages
Case 27 “The Ritz-Carlton, Millenia Singapore”

Walter Junger is the executive assistant manager in food and beverage department of the Ritz-Carlton Millenia Singapore hotel. He came up with the event “first annual New World of Food and Wine Festival” The management believed his suggestion would be beneficial and backed the concept with budget, personnel and managerial support. Event also had another purposes like creating publicity for the hotel and developing scholarship fund for students. Starting from opening cocktail reception, the festival was held for four days. The festival was divided into three sections of wine tasting and dining, with prices ranging from $50 to $180.
Almost all the events during the festival were
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If I were the public relations director of Ritz Millenia, I would choose SNS There are some reasons for that.
First of all, from financial view, SNS is better means than radio.
After searching radio ad fee, cost was near $1,500. This cost was in New York. Considering that company wants to reach many people, this would be standard.

Furthermore, one article says you should budget $1,750 at least to have advertisement on the radio. However, when it comes to SNS, it costs only the fee of electricity and click. Thus, it’s much reasonable.
Second, when you use SNS, you can reach more people.
If you use radio, you can just reach the listeners who are staying tuned to one certain station. However, you can have reach far more people using SNS. From one youtube video, it says facebook has more than 500 million users. This means that you can reach lots of users from people all over the world. Therefore, it has more power than other tools. These are the reason why I would choose SNS for public relations. But there is one thing marketer should take care of.

Marketer should create good word of mouth and be careful not to make bad word of mouth at the same time. By satisfying customers with service, they can say good words on their post and also eager to share the postings of your company’s SNS group to their own walls. This would have good influence for your company. However, guests can make bad word of mouth as

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