Case Study: Macesport

Decent Essays
Macesport is a British specialist sports public relations agency serving athletes, leagues, sponsors, governing bodies, and more. Services offered include media relations, social media strategy, event management and content development. In addition, Macesport represents sports media personalities and offers reputation management services. As a sponsorship activation consultancy, the sports PR agency handles the strategic planning, contract negotiations and activation management. Sports editors from the Daily Mirror, the Sun and the Daily Mail praise Macesport for giving the media what they want. Clients include the NFL and the Leicester and Nottingham Football Clubs.

Related Documents

  • Decent Essays

    Based on my SWOT analysis, I think that the Jacksonville Jaguars will be ready to relocate to London within the next five years. With an already successful International Series being played annually in London, it’s only a matter of time before those “annual” games become weekly. And as the people of London’s passion and intensity for American football grows to level of their counterparts in the US, we are taking one step closer to the future of the NFL. III. Target Nation Analysis A. London has expanded rapidly over the last 20 years, from 18.7% to 22.7% of GDP between 1997 and 2015 and with a further increase to 24.8% of GD by 2022.…

    • 290 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    Suffolk Men’s Lacrosse Over and Out The Suffolk County Community College Men’s Lacrosse season came to an end this past Saturday. After beating ASA College by a sore of 13-10, Suffolk advanced to the Region 15 Championship. Unfortunately, Suffolk had to face a familiar rival, Nassau County Community College.…

    • 732 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    The Constitution of Athletic Ville We the people of Athletic Ville want to create a peaceful and equal government. A government is the system by which a state or community is controlled and is known as a group of people that exercise executive authority in a state. We the people want freedom and ability to do or say what we want without it causing trouble with whom. This is why the constitution of Athletic Ville will have 3 branches of government, the legislative branch who creates laws, the executive branch who enforces the laws and the judicial branch on who will interpret the laws. Legislative Branch -…

    • 558 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Connor Dix Case Study

    • 77 Words
    • 1 Pages

    Hi, my name is Connor Dix and I am a Sports Management major at SUNY Cortland. I have a concentration in sports marketing and international sports. I am interested in working in the marketing department for a sports organization. My past experiences include working as, the secretary and representative for my men’s league soccer team. In this position I monitored the budget, found sponsors, and represented the team.…

    • 77 Words
    • 1 Pages
    Decent Essays
  • Decent Essays

    March Madness Definition

    • 169 Words
    • 1 Pages

    Considered a non-distinctive mark, generic marks are common names of products or services that are considered part of the common domain according to our coursework. For instance, a basketball team is considered a generic term by association. The phrase March Madness was considered a generic term by a Netfire, a Dallas based marketing company, who registered MarchMadness.com as a website comprised of college basketball content. Unfortunately, for Netfire, the website was never launched to consumers due to a lawsuit filed by the NCAA and the Illinois High School Association, who both own the rights to the phrase March Madness.…

    • 169 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    A few weeks ago we started researching for an elegant design fencing agency. We were told that there were two main fencing agencies in town. We did call them both and asked for few questions and estimates. Philip from Ambassadors Fence showed up. He showed my husband a sample of the fencing and gave him a quote.…

    • 205 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    My essay will be about Sports Photography. Sports photography is a job that takes pictures all types of sports. In the most of cases, professional sports photography is a type of photojournalism, Sports photography can go from taking pictures of little kids playing football at the park to a Profession Football game at a Super Bowl Game. Professional sports photographers usually work for newspapers, major agencies or sports magazines.…

    • 472 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Football is a sport that represents America. Every year, men and women, boys and girls altogether watch the National Football League either authentically at stadium or live on televisions. According to Scholastic Scope, the NFL rakes in more than 9 billion dollars a year (Shots, 10). However, it seems that America’s most famous sport is in a huge crisis. According to ESPN, the enrollment for Pop Warner, the largest youth football league, has decreased 9.5 percent from 2010 to 2012 (Shots, 11).…

    • 773 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    The Health and Safety legislation is very important, it is used nearly everywhere in the world, from gyms and sports centres to cricket and rugby clubs and specially the work places. With this legislation every working place you go to must have a registered and qualified first aider and an available and fully stocked first aid kit. This is also a code of practice so everybody can have a copy of Health and Safety First Aid (1981) guide. The health and safety First Aid legislation affects the sporting environment drastically because if you think about it everywhere you go to do some sort of activity or sport you will always know that there is someone there that will take care of you of you injure yourself in other words a qualified first aider.…

    • 152 Words
    • 1 Pages
    Improved Essays
  • Improved Essays

    ESPN Marketing

    • 880 Words
    • 4 Pages

    ESPN started with just two men when one, Bill Rasmussen lost his job as communications director for the New England Whalers in 1978. Bill’s dream, along with his son Scott was to change the way the news industry operated, and they did just that by creating the first 24-hour network, and the first to exclusively air sports news. The very first show to air was on September 7th, 1979, live from the ESPN studio. In 1983 they began to distribute programming internationally.…

    • 880 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    A soccer player knows that when the ball is kicked on its side it will spin according to where it is kicked. If he wants the ball to rise in the air while spinning on its axis it has to be kicked to the side and a bit towards the bottom. This causes the ball to initially shoot in the direction of the kick but as the friction in the air impacts the ball it slows down while the spinning motion causes the air on one side to move faster. This is the Magnus effect explained above that will turn the ball left or right depending on which side it was kicked.…

    • 112 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    *”If you haive a body, you are an athlete.” Nike Company’s lays a lot of strategies to aim their immediate users, athletes and all sportsmen. These targeting techniques include product sponsorship by professional and well known athletic team, college sports team as well as celebrity athletes. This marketing strategy of Nike is particularly successful as of its capability to reach many athletes.…

    • 884 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    A : SPORT AS A UNIFIER 1. I believe that sporting events contribute significantly to unifying a nation. Sporting events are a great form of entertainment and attract huge audiences around the world. Spectators either gather at stadiums to watch live events or watch socially on their TV’s.…

    • 1389 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    For this project, I interviewed Chris Savino, who graduated in 2010 and now works as a Senior Financial Analyst for Major League Soccer, in the sports industry. At Saint Joseph’s University, Savino was an accounting and finance double major with a passion for soccer. Him and a friend even started the Men’s Club Soccer team. Late into his senior year, Savino and a friend started a website, Business of Soccer, with the intent to blog about soccer; however, they soon realized it had transformed into a resource for the sport’s industry and less so a blog. After graduating, he went to work for PwC as a Senior Associate providing auditing and consulting services, while still writing for Business of Soccer along with Goal.com.…

    • 1268 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Betting In Popular Sports

    • 1500 Words
    • 6 Pages

    Get in on the premier league action with fun88 Football has always been one of the most exciting sporting events and draws audience figures in billions, the world cup itself was viewed by the whole world cheering on the players, the sport is unparallel as the largest sporting event on this planet and the fun doesn’t simply stop at looking and enjoying the world cup every four years, the fun can now take a further step to the premier league club football which is played by the U.K and European based clubs, these matches have very high levels of excitement and fan following, an added advantage to the residents is the function of betting. The betting organizations are controlled by the government and heavily regulated, however this feature has…

    • 1500 Words
    • 6 Pages
    Improved Essays