Case Study: Lebron James Of The Cleveland Cavaliers

Decent Essays
NBA superstar LeBron James of the Cleveland Cavaliers is reportedly will be heading to China to further promote Nike brand on Saturday.
According to Cleveland.com, in James' 12th straight trip with the sportswear giant company to China and the surrounding Asian countries, the 2016 NBA Finals MVP will visit Chinese cities Guangzhou, where Golden State Warriors blue-chip player and Under Armour top endorser Stephen Curry spent time last week, and Beijing, the nation's capital. China is home to the largest market for basketball shoe consumers in the world.
James, a four-time NBA Most Valuable Player, will be working with the Chinese under-23 National Team during his visit to the Asian giant. The famous American basketball player will be trying

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