Essay on Case Study: Lawsuit Apple V/S Samsung

2200 Words Aug 1st, 2013 9 Pages
Case Study: Apple’s lawsuit on Samsung, what happened?
The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets.
Will this mega-lawsuit dramatically alter the way our devices are manufactured and, in turn, affect our decision-making process when buying a smart phone for personal or business use? Probably not.
The New York Times predicted that this decision would wreak design havoc in the mobile device landscape: "Consumers could end up with some welcome diversity in phone and tablet design -- or they may be
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Samsung has emerged as one of Apple's biggest rivals and has overtaken Apple as the leading smartphone maker.
Samsung's Galaxy line of phones run on Android, a mobile operating system that Google Inc. has given out for free to Samsung and other phone makers.
Samsung conceded that Apple makes great products but said it doesn't have a monopoly on the design of rectangle phones with rounded corners that it claimed it created.
Google entered the smartphone market while its then-CEO Eric Schmidt was on Apple's board, infuriating Apple co-founder Steve Jobs, who considered Android to be a blatant rip off of the iPhone's innovations.
After shoving Schmidt off Apple's board, Jobs vowed that Apple would resort to "thermonuclear war" to destroy Android and its allies.
The Apple-Samsung trial in San Jose came after each side filed a blizzard of legal motions and refused advisories by U.S. District Judge Lucy Koh to settle the dispute out of court. Deliberations by the jury of seven men and two women began Wednesday.
Samsung has sold 22.7 million smartphones and tablets that Apple claimed uses its technology. McElhinny said those devices accounted for $8.16 billion in sales since June 2010.
Apple and Samsung combined account for more than half of global smartphone sales.
From the beginning, legal experts and Wall Street analysts viewed Samsung as the underdog in

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