Latinos are evolving as a main contributor influencing economics. This fact presents marketers a strong influential consumer group that is increasingly impacting the business world. Hispanics celebrate quinceañera spending as much as $30,000 to celebrate with family their daughter’s coming-of-age. McDonald’s saw the buying power of Latinos creating a strong, consistent voice, and standing for something. The company showed they were genuinely interested in and want to get to know their Latino consumers. This is how all advertisers and marketers need to approach the Latino community when wanting them to take interest in their products.
