John Deere needs to look at the technology advances taking the industry right now and use their current product quality to help make farmers more efficient. First they will need to survey existing farmers to know what is important to them and what improvement that they can make to their equipment. These improvements will be to help customers increase their production and to ensure that their machines are considering with smart farming. Once they do this they will need to pick the machines they plan to change and add the new technology too. They will then need to do this and test the machinery to make sure it works. This will help them with improve productivity for farmers. This technology can also be used to aid them in sales to their customer,
