Jim Jones targeted those who were vulnerable, those who would be easily convince of his messages and promises. These people consisted of the less fortunate, poor blacks, ex-addicts, and the elderlies. He would use the foot in the door technique to recruit new members. This technique is based on the theory that people will agree to a large favor if you can get them to agree to a small favor first. Jim Jones demonstrate it by having recruiters ask passerby to help a poor person, or to donate five minutes of their time to put letters in envelope. Once agreed upon, they would be given information of future charitable work. The more they return to help, the easier it would be for them to be recruite to join their organization. He also used this
