Case Study- International Management Essay

2003 Words Nov 24th, 2011 9 Pages
Intercultural Management – Case study

1. Brief summary of the case
The text describes the business activities and the development of a seven-headed Taiwanese family named Teng. Their field of activity includes a drygoods store from the very early beginning and later on the family business was accredited as official dealer of products of a Swedish motor manuacturer (Swedsa) in Taiwan who brought richness and success for the Tang family. In general the educational levels between the family members are completely different but everyone tries one’s best. After a business study one son proposed to reorganize the family business in order to progress the bad financial situation by giving fixed areas of responsibility to each member who did
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Just Mr. Teng as President and Mrs. Teng as Managing Director and Financial Controller are upgraded.
The Taiwanese culture is a culture that accepts unsecurity, is tolerant, have less rules and they can be changed in case of doubt. As the mother mentioned in the case, friendship overtrumps rationality in business agreements. That is the reason why the index of Uncertainty Avoidance is low.
As readable in the case, collectivism is a fixed part of culture. The IDV index is low because in Taiwan the sense of unity is more important than individualism.
The behaviour of the described people is more feminin than masculin because of the high willingness of care and cooperation. Competitiveness is missing.
The organization of the Teng business is long term oriented. It is remarkable that every person perseveres strictly with their area of responsibility after the restructuring, as a dialog between two brothers at the end of the case study. Flexibility is missing at all.

-> Trompenaars
The second model which can be used to analyze the case is he Trompenaars model.
Referring to this, at first time the particularism that means, concentrating on relationships and believing in exceptions was dominant and now, after the reorganization, universalism, which concentrates on following rules became more important.
By answering the question if individualism

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