“IKEA costumer relations go beyond costumer service. It is about building long lasting relationships with costumers” . This is the motto of IKEA about the relationship with their customers. At first view, IKEA wants to maintain and build a long lasting relation with the costumer because for sure the persons are buying from IKEA for sure will come again for new products. This is why IKEA is a special shop with a lot of stores opened around the world. IKEA is treating their customers with respect and trust just to be sure that they will maintain the contact with them. For the customers the IKEA trip starts at home, where they read about it on internet or in the news papers or exactly in IKEA’s catalogue and it continues when …show more content…
Also about the people which are teached with IKEA normal products will be an interest to buy the new …show more content…
IKEA questionnaire
1.From where did you heard about IKEA first time ?
a) Family, friends b) By Email c) Mass-media(internet, news-pappers, Ad’s, magazines) d)Others
2.How often you visit an IKEA store during a year?
a) 1-5 times b) 5-10 times c) 10-30 times d) More than 30 times
3.Do you think that the new IKEA products(high fashioned furniture) will have a success on the market?
a) Yes(why?) b) No(why?)
4.Do you think that all the IKEA store’s around the world are easily to find and accesible?
a)Yes b)No
5.Why will you visit an IKEA store?
a) to look for furniture b) to eat snacks served in IKEA c) looking for other stuff than furniture d) just taking a visit
6.What do you think about the price of products that IKEA is offering?
a) Very high b) High c) Reasonable d) Low
7.What is your oppinion about the quality of IKEA products?
a) Very good b) Good c) Normal d) Poor
8.If you are a student how you will choose the products? By?
a) Price b) Quality c) Design
9.Do you think that IKEA can enter all the time on the market with new concepts?
a) Yes(why?) b) No(why?)
10.What is your gender?
a) Male b)