Case Study Herman Miller

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Herman Miller will also face challenges in the future. The industry is easily impacted by trends like technological innovations, changing preferences and needs of customers as well as cost factors, where Herman Miller for e.g. still heavily relies on its suppliers.
Moreover there is growing competition through advancing globalization, enabling emerging markets to compete. Due to the rise in social awareness on environmental issues consumers are demanding more environmental friendly products, which could lead to more competition in their business. This might even be further supported through governmental regulations on

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