Faced with competition in the healthcare industry, many organizations are finding better approaches to market their services in order to retain and gain patient base. Today, with the shift from volume to value-based care, healthcare organization’s like Hackensack Meridian Health have embraced new ways to promote their medical service to patient’s through an organization branding strategy with the tagline “Life Years Ahead” that does not just focus on the quality of care that is delivered, but on a spectrum of services they provide, with an emphasis on the patient experience as being able to continue to fully participate in care based on an aspiration of staying alive and healthy (Hackensack Meridian Health April 5, 2017).
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