Case Study: HC UWF

Hey ladies I know we are not having a meeting today but this is a reminder that we will have a meeting next Monday, 10/31/16 at 4 p.m. in the library on the second floor. After class today we should have a better understanding on what we really need to be focusing on. I spoke with Dr. Fenner and he stated that he will go over the steps that we need to take, so that our presentation will be successful. He also stated that we really need to do research on our client, HER Campus. When I read the questions for the survey it is based on quantity and quality. That is why I rearranged our goal statement and objectives. We really need to focus on the quality.

HER Campus does not consider themselves as a club, they sees themselves as a publication/student organization. With this being said their targeting audiences are "strategically career mineded, disticncly fashionable, socially connected, academically driven, and smart health-conscious, who endeavors to the most out of her college experience on every level."

-Her Campus media …show more content…
Also here's their mission statement:

Mission statement: HC UWF is an online magazine and student organization created for and by college women. We provide advice, relatable pieces about college life, opinion articles, and news. You can just call us the big sister for collegiettes! We host events on campus and promote students sharing their voice with