How have the Graeter’s owners used the factors of production to build business over time? Graeter’s owner’s usage of the factors of production over time lead to the company’s success. Greater’s was established by the entrepreneurs, Louis and Regina Graeter. After Louis’s death, Regina Graeter ran the company leading to Graeter’s expansion into the 1950’s. Richard, Bob, and Chip Graeter currently run the business. To maintain product differentiation from other competitors, the company utilizes various ingredients such as strawberries, blueberries, vanilla, chocolate, and raspberries, also known as the factor land, and the company has built their product by introducing new but, natural ingredients over time (Hughes, Price, and Kapoor 98). Graeter’s
