Frog’s Leap Winery is obviously not alone in having problems, whether they are external, internal, or simply out of their control. The state of the economy affects all businesses, including wineries. Frog’s Leap does “discount retailing” to cut their profits nearly in half by distributing to retailers for the sale of their wines. This proves to be an excellent idea in hopes to get the brand out there and gain some loyal customers, but also puts a damper on the possible revenues for the winery by selling it direct to customers, especially when the economy has a good strong standing. As times change, more people turn to exercise in order to maintain optimal health, steering clear of alcohol. With people being more health conscious,
