Case Study for Acuscan, Inc Essay example

1354 Words Sep 4th, 2005 6 Pages
Critical Case Study Assignment
Maurine Shaughnessy
Paul C. Moretti, M.B.A.
September 12, 2006

I am the newly hired Vice President of Organizational Development. My responsibilities include creating the Organizational Development Department. I look forward to working with all of you especially with finding a new and improved product based on our already developed retinal scanning system iScanner. First of all I am going to discuss assumptions made by Kelly Thomas, Pat Lambert, Cliff O'Connor and Chris Martinas. After each employee assumptions will be their arguments and my evaluation of whether the argument is sound or unsound and why.
Kelly Thomas – Senior Engineer, Product Development
1. Assumed that Pat, Director of
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Pats had two fallacious arguments. The first being that he stated other staff members din not the new product developed was fallacious. The other staff members had been with the company longer than Pat and knew what they had to accomplish in order to get a new product off and running. Another fallacious statement was that an outside contractor would be able to produce the new product in the allotted time given. The outside contractor is unfamiliar with the company's product. So the contractor would have to take the same steps as AcuScan to produce a new product.
Cliff O'Connor – CEO
1. Assumed Pat's history in marketing for a cereal industry would enable him to produce the new product for AcuScan, Inc.
2. Assumed the staff would overcome any hurdles for the goodness of the company.
3. Assume there was enough money in the budget to pay for the cost of the new product.

Argument made by Cliff O'Connor was that the retinal scanner would help them regain position as the leader in technology. He also argued that the product could be developed and launched even thought the company was facing a budget deficit.
I feel Cliff was making a logical decision based on the past history of the company and it would probably regain their position as the leader in technology. Although his decision was logical it was and unsound decision to assume a new product could be launched in a new market at a minimal cost. Chris Martinas

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