Finish Line has many competitive advantages over other companies such as premium and exclusive products, great inventory productivity, and the ability to expand the business. Finish Line successfully completed their real estate expansion plan, opening 58 new stores and remodeling 27 existing stores while closing four under-performing stores. By opening more stores in malls with high population density throughout the country, Finish Line was able to increase visibility and traffic for their stores and their brand. Finish Line also expects to continue their growth strategy with an additional 60 stores and 25 remodels planned for the current fiscal year. The company also uses a specific measurement as an accurate and important indicator of their
