Case Study: Ethical Problems With The US Olympic Committee

2311 Words 9 Pages
Case 7-1 Ethical Problems with the U.S. Olympic Committee and its Sponsors

1. Why do you think the U.S. Olympic Committee became so ethically dysfunctional? What are the leading factors that have led to the ethical dilemmas the management team is facing?

Ethics is an essential part of human life. In almost every decision ethics is the means to our course of action (Landauer & Rowlands, 2001). Our actions would be meaningless and unsystematic without ethics. Generally, humans will set goals and then take strategic steps in working towards such goals. Any deviations in our ethics significantly diminish our ability to prosper in our accomplishments (Landauer & Rowlands, 2001). The U.S. Olympic Committee (USOC) became ethically dysfunctional
…show more content…
• A negative outcome could be that nothing will get done to fix the ethical issues that the USOC is experiencing.
• The greatest utility would be the sponsors not getting involved because it may or may not generate negative relationships with the two groups. This would also cause the least amount of disutility since they are to make different decisions not based off one another.
Ethical Formalism

• Universalizability: It is precise for sponsors to make the decision to not be a part of ethical decisions needing to be addressed. Individuals in the same situation would not want another groups telling them that there is a problem.
• Respect for Rational Beings: This is not a means of who is better or who is not. The point is that the USOC has ethical challenges and is not able to address those challenges on their own and the sponsors are noticing.
• Autonomy: The action for the sponsors to not be involved looks out for their morals as well because they do not need a negative impact for their company due to the challenges another is facing.
…show more content…
This allows Donna Miles the opportunity to file a trademark application, through retained legal services that conduct a more comprehensive search to ensure the likelihood of proposed use and registration success. Though no trademarks are registered, there is one company currently using the Donna Miles name, Donna Miles & Associates. The firm, located in Roanoke, Virginia, is a commercial interior designer specializing in hospitality, healthcare, and corporate design. Since the firm operates in a different industry and primarily has a local market, there is low-risk of brand confusion on a regional and national level.

2. Are some URLS that include the Donna Miles name available? When not, who owns them?

There are numerous unregistered domains, and one registered domain,, available to purchase. Donna Miles and Associates’ domain,, is registered, active, and not available for purchase. Table 1 provides a short list of available domains. With no filed trademarks and one homonymous firm operating in a different industry, Donna Miles is in a good position to own the trademark, since the first firm to use the mark becomes the owner (Ivancevich & Duening, 2006, p. 156), and register several

Related Documents