Case Study: Edward Marshall Boehm Inc.
Boehm has a very functional online store. We think that because technology is so important now, Boehm could use the online site for something more than just selling. Boehm’s Vision and Mission, because they were so important should be expressed on the site. By giving a brief description of the animals and nature around them, people can understand the importance of the animal itself and the work that Boehm has done. Secondly Boehm should start immediately to find more artists that can continue creating pieces like Edward Marshall Boehm did. Not any artist is capable of doing such tasks. These artists must be well known and appreciate the charm of nature and the loveliness of animals. Another suggestion is for Boehm to find more stores to sell his pieces. These stores should be located in the states we mentioned before (Alaska, California, Oregon, Montana, Colorado). Lastly, we think that Mr. Boehm’s company should open a new line of products, Jewelry. Jewelry is always in high demand. By creating a Jewelry line, Boehm Inc. can bring in new customers and another smaller price range of products. By doing so, Boehm’s vision and mission can be carried out in places that have some of the most well known nature and animals around. Boehm should not lose out on their biggest opportunity, to expand into new