Case Study Ebay

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eBay Case Study E-commerce eBay Strategy Case Study prepared for E-business, Internet Marketing and E-commerce lecturers and students. Last update, March 2009.

Case Study: eBay thrives in the global marketplace
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eBay Proposition
The eBay marketplace is well known for its core service which enables sellers to list items for sa le on an auction or fixed-price basis giving buyers the opportunity to bid for and purchase items of interest. At the end of 2007 there were over 532,000 onl ine storefronts established by users in locations around the world.
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eBay Results eBay¶s community of confirmed registered users, has grown from around two million at the end of 1998 to more than 94 million at the end of 2003 and to more than 135 million at December 31, 2004. It is also useful to identify activ e users who contribute revenue to the business as a buyer or seller. eBay had 56 million active users at the end of 2004who they define an as any user who has bid, bought, or listed an item during a prior 12 -month period.

Sources: BBC (2005), SEC (2005)

BBC (2005) "eBay's 10-year rise to world fame"http://news.bbc.co.uk/go/pr/fr/ -/1/hi/business/4207510.stm. By Robert Plummer Story from BBC NEWS. 2nd September 2005. Published: 2005/09/02

SEC (2005) United States Securities And Exchange Commission submission Form 10-K For the fiscal year ended December 31, 2004

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